Director of Retail Media

Havas Media Group North America, the Media Experience agency, is looking for a Director to join the Commerce Team , part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people. This role oversees Retail Media DSP programs across multiple clients and retail platforms (e.g., Amazon DSP, Walmart DSP, Target Roundel), translating business objectives into scalable, full-funnel programmatic strategies. Reporting directly to a VP, the Director of Retail Media owns day-to-day DSP execution, cross-channel collaboration, and performance leadership while overseeing client delivery and team development. What you will do: Own DSP activation and optimization strategy across retail media platforms including Amazon DSP, Walmart DSP (The Trade Desk), Target Roundel, Instacart, Kroger Precision Marketing, and other emerging retail DSPs, spanning display, video, OLV, CTV, and offsite placements aligned to onsite retail media programs. Translate business objectives and retail signals into actionable DSP strategies, including audience segmentation (in-market, category, conquesting, lapsed purchasers, loyalists, NTB), funnel alignment, budget allocation, and flighting across retailers. Partner closely with Search, Sponsored Ads, Social, and Client Leadership teams to design full-funnel, omnichannel retail media programs, ensuring DSP tactics complement onsite Sponsored Products/Brands/Display and broader media investments. Lead audience and measurement strategy, leveraging retailer first‑party data, clean rooms (e.g., Amazon Marketing Cloud), Retail Analytics Platforms, and third‑party tools to inform optimization, incrementality, and NTB performance. Oversee campaign setup, QA, and ongoing optimization across DSP platforms, including line‑item structure, bidding strategies, pacing, frequency management, creative rotation, and performance troubleshooting. Collaborate with internal and external creative teams to ensure DSP creative (static, video, CTV) meets retailer specs, aligns to brand standards, and is optimized for performance by format, funnel stage, and audience. Use performance data, test‑and‑learn insights, and retail diagnostics to identify optimization opportunities, construct testing roadmaps (creative, audience, supply, format), and ensure a robust, ongoing experimentation pipeline. Develop and maintain DSP playbooks and optimization frameworks, documenting learnings across retailers and platforms and translating insights into scalable best practices for broader retail media teams. Act as a retail media DSP subject‑matter expert, representing programmatic strategy in cross‑functional forums, client planning sessions, and internal workstreams; proactively advising on platform capabilities, beta opportunities, and evolving retail media trends. Ensure consistent governance and best practices across DSP activations, including naming conventions, campaign architecture, measurement standards, and platform hygiene. Support talent development and team leadership, mentoring direct reports through onboarding, training, and career development; fostering a high‑performance, inclusive team culture with strong technical and strategic DSP capabilities. What skills you'll need: Strong understanding of the retail media and eCommerce ecosystem, including how retailer first‑party data, onsite media, and offsite DSP activation work together to drive full‑funnel performance across multiple clients. Hands‑on experience with Retail Media DSP platforms (e.g., Amazon DSP, Walmart DSP / The Trade Desk, Target Roundel), with a clear understanding of audience strategy, campaign structure, bidding, pacing, and optimization levers. Expert‑level reporting and presentation skills, including strong proficiency in Excel and PowerPoint for budget management, performance analysis, testing readouts, and executive‑level client communications. Experience leveraging retail measurement and analytics tools (e.g., Amazon Marketing Cloud, retailer clean rooms, Retail Analytics Platforms) to evaluate incrementality, NTB performance, and cross‑channel impact. Familiarity with creative and content workflows for DSP environments, including managing creative specs, rotations, and performance testing across display, video, and CTV formats. You are: Passionate about learning with an entrepreneurial spirit. You have the ability to be creative, to be a problem solver and think outside of the box. Excited about execution. Given the pace of the business, constant iteration is required, and a mind for process improvement is critical to success in this role. Process and detail oriented. The role requires great attention to detail, the ability to ruthlessly prioritize, and the capability to quickly process data to drive ongoing decision making. A “thinker”, a “strategist” and a “creative mind”; thinks outside the box to be a solution provider. An exhibitor of a high degree of ownership and accountability. An exhibitor of leadership and management skills, along with strong problem solving and communication abilities. Able to take initiative and possess strong sense of urgency. A subscriber to the highest standards of business ethics.

ABOUT HAVAS MEDIA GROUP NORTH AMERICA:

Havas Media Group North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most meaningful media – the media channels, moments and brands that really move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience. #J-18808-Ljbffr Havas Media Network