Senior Portfolio Manager

Gather and collate competitive information to drive insights Anticipate the needs of customers and patients and create a superior value proposition Obtain insights by leveraging key opinion leaders Understand customers and optimizes value proposition Analyze the validity and reliability of market research results Effectively use and interpret qualitative and quantitative research Utilize market research and third-party data to identify key industry trends Collaborate cross-departmentally to lead the new product development (NPDP) process Understand new product development process and its effect on the business Build financial business case model to support new product development funding and product return on investment Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning Partner with Clinical Affairs to propose research objectives for evidence generation Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence Understand the costs of acquiring new customers vs. retaining current customers Understand how to target customers based off of total market potential and opportunity Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each Lead the development of sales tools and channel communication Understand and predict sales trends in the market Research key factors, measurements and variables used in forecasting Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy Develop contingency plans in the event of a supply chain interruption Create and communicate a value proposition Develop pricing consistent with the Marketing Strategy and brand positioning Develop new marketing channels and tools Define performance criteria used for evaluating business trends and activities Requirements Bachelor’s degree required 6+ years of work experience required MBA preferred 3+ years medical device or marketing experience preferred Upstream marketing experience preferred Excellent presentation and interpersonal communications skills preferred Core Competencies Demonstrates expertise in market research analysis, new product development, and strategic marketing within the medical device industry. Proficient in leveraging insights to create compelling value propositions and drive business objectives. Highest-signal resume keywords Market Research Analysis New Product Development Financial Business Case Modeling Upstream Marketing Experience Interpersonal Communication Skills ATS Optimization Keywords Hard Skills Qualitative Research Quantitative Research Product Lifecycle Management Sales Forecasting Value Proposition Development Pricing Strategy Development Competitive Analysis Customer Segmentation Contingency Planning Business Trend Evaluation Soft Skills Presentation Skills Collaboration Communication Certifications & Qualifications Bachelor's Degree MBA Preferred Industry Keywords Medical Device Market Trends Product Launch Planning Clinical Affairs Marketing Strategy #J-18808-Ljbffr Jobtailor