Social Media Specialist

We are looking for a Social Media Specialist to support a growing digital presence for a brand focused on customer engagement and lifestyle-driven storytelling in Eden Prairie, Minnesota. This Long-term Contract position will manage day-to-day social activity, help shape compelling content across multiple platforms, and contribute to both organic and paid campaign performance. The ideal candidate brings strong social media instincts, a sharp eye for brand voice, and the ability to turn audience insights into meaningful engagement and measurable results.Responsibilities:• Manage daily social media publishing and interaction across key channels while maintaining a consistent brand presence and attentive tone.• Create, refine, schedule, and post written, visual, and video content using Adobe Creative Suite to support awareness, engagement, and campaign goals.• Work with marketing, sales, customer support, product, and creative partners to align social initiatives with broader multi-channel marketing efforts.• Expand audience reach on platforms such as Instagram, YouTube, TikTok, Reddit, Twitter, and other relevant communities tied to outdoor and lifestyle interests.• Monitor incoming comments, messages, reviews, and audience reactions, responding appropriately and escalating sensitive issues when needed.• Help execute paid social campaigns by assisting with audience selection, campaign setup, creative variation testing, and ongoing performance improvements.• Track conversations, sentiment patterns, and emerging topics through social listening, and share actionable recommendations based on community feedback.• Maintain organized channel assets and platform structures, including support for video libraries and YouTube content management.• Contribute to weekly and monthly reporting using Sprout Social and related analytics tools, validating data and highlighting trends that inform optimization decisions.