Senior Strategist

Senior Vice President, Social Content And Engagement StrategistHi there—at Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next—this is the place to do it. Join us at razorfish.com.This role at Razorfish will serve as a member of Publicis Groupe's strategic internal agency, Constellation.Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.OverviewPublicis Groupe's Constellation team is seeking a Senior Vice President of Social with deep expertise in driving growth across US and Global clients.As the key social leader working across the client and Constellation teams, the SVP Social will live at the intersection of media, creative, analytics and content, creating and driving the breakthrough social strategies that drive brand engagement and deliver real business results.Ideal candidates bring experience in Telco, Consumer Electronics or Retail, and excel at helping brands connect with customers through all aspects of social, including deep expertise in Organic Social, Media/Paid Social, Influencer and Creator, Social Measurement, Social Commerce and Social Operations, across the entire customer lifecycle.As SVP Social, you'll be the go-to working with several teams across a large integrated account with multiple sub-brands and workstreams. You'll be expected to drive integrated social campaign strategies and operations, and proactively identify organic growth opportunities across social while shaping thought leadership for the client and Constellation as an agency.Acting as a trusted advisor to senior executives, the role demands proven experience around articulating "big picture" social strategy, using proprietary audience data to inform go to market plans, integrating paid social with influencer/creator, and connecting social back to sales.ResponsibilitiesCandidates must be committed to working onsite in New York, NY or Plano, TX.Strategic Social Program Development & ExecutionDevelop and own the overarching social strategy for the client across US and Global markets, spanning Paid Social, Organic Social, Influencer, Affiliate Creator, Social Commerce, and Social OperationsHelp drive connection especially between Paid Social and Influencer programs and teams, with a focus on lower funnel consideration and salesLead the creation of integrated social campaign frameworks that ladder up to brand and business objectives, ensuring consistency across multiple sub-brands and workstreamsTranslate brand positioning and audience insights into compelling, channel-native social programs that drive awareness, consideration, and conversion across the full customer lifecycleStay ahead of emerging platforms, formats, and cultural trends, proactively recommending innovation opportunities to keep Samsung at the forefront of socialClient Leadership & Executive CollaborationServe as the primary senior point of contact for the client's social marketing leadership, building trusted advisor relationships with VP+ and C-suite stakeholdersCommunicate complex social strategies and performance narratives clearly and persuasively to senior executives, translating data into business impactPartner with clients to align social investment priorities with broader marketing and business goals, facilitating executive-level planning sessions and QBRsNavigate matrixed client organizations with confidence, driving alignment across sub-brands, local/regional markets, and global teamsData-Driven Consumer & Market InsightsLeverage proprietary audience data, social listening tools, and first-party signals to inform go-to-market strategies and audience targeting approachesDirect ongoing consumer research and social trend analysis to identify audience behavior shifts, competitive white space, and cultural moments relevant to SamsungChampion the use of data to personalize content and messaging strategies across social platforms and audience segmentsSynthesize insights across paid, organic, and influencer channels to build a unified understanding of the client's consumer journey on socialPerformance, Optimization & ExperimentationEstablish clear KPIs and measurement frameworks that connect social activity to business outcomes including sales, share, and brand equityOversee a continuous test-and-learn agenda across creative, targeting, bidding, and content formats to improve performance and efficiency over timePartner with analytics and data science teams to develop attribution models that accurately capture social's contribution across the funnelPresent regular performance reviews and optimization recommendations to clients, proactively flagging risks and identifying opportunitiesCross-Functional Leadership & CollaborationCollaborate closely with creative, strategy, media, CRM, and innovation teams to ensure social is fully integrated into broader campaign and channel planningLead alignment between paid social and influencer/creator programs, ensuring cohesive storytelling and efficient use of content across distribution channelsWork with global and regional teams to adapt social strategies for local markets while maintaining brand consistency and strategic coherencePartner with platform teams (Meta, TikTok, YouTube, Snap, Reddit, Pinterest, etc.) and external vendors to access betas, negotiate partnerships, and unlock new capabilities for SamsungTeam Leadership & Thought LeadershipContribute to new business efforts and organic growth initiatives by bringing a sharp, forward-looking social perspective to pitches and proposalsLead, mentor, and develop a team of social strategists and analysts fostering a culture of excellence and hybrid craft skillsetsSet the standard for social excellence within Constellation, establishing best practices, playbooks, and ways of working that elevate the entire team's outputRepresent Constellation/Publicis Groupe externally through speaking engagements, industry panels, and published points of view on the future of social marketingWork on-site in Plano, Texas with US clients, becoming embedded with key leadership and a go-to resource as neededInfrequent Travel to Korea to spend time on-site with key global stakeholder clients to deepen relationship and uncover organic growth opportunitiesQualifications15+ years of experience in social media strategy and marketing, with at least 5 years in a senior leadership role at an agency or brand driving growth in social strategy and operationsProven track record managing large, complex accounts in Telco, Consumer Electronics, or RetailSkilled with working inside of platforms like Epsilon (data), Influential (influencer), Sprinklr (social CMS)Working experience with tools like Audiense, Pulsar, GWI and MRI for deep audience analysis and trendsDeep expertise across Paid Social, Organic Social, Influencer/Creator marketing, Social Commerce, Affiliate Creators, and Social MeasurementStrong command of data, analytics, and attribution methodologies with hands-on experience using social listening and measurement platformsExceptional executive communication and presentation skills, with the ability to influence and inspire at the C-suite levelDemonstrated ability to lead and develop high-performing teams in a fast-paced, matrixed environmentExperience working across large scale global and regional social programsAdditional InformationThe Power of One starts with our people! To do powerful things, we offer powerful resources.Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/