Global Tradeshows & Events Strategist

With a history of innovation that spans for 130 years, Gentex Corporation is a leading supplier of products that advance personal protection and situational awareness for global defense forces, emergency responders, and industrial personnel operating in high-performance environments. Our portfolio includes helmet system platforms, hearing protection and communications products, and capability upgrades for defense and security forces sold under the Gentex and Ops-Core brands, as well as PureFlo industrial respiratory protection systems. Privately held, Gentex is headquartered in Carbondale, Pennsylvania, and supports its global customers through a worldwide distributor network and facilities in the U.S., the U.K., and Australia.

ABOUT THE JOB!

The Tradeshow & Events Manager leads the planning and execution of the company’s global tradeshow and event presence. This role operates as a critical execution partner to Product Marketing, Sales, Business Development, and Corporate Leadership, translating their priorities into event strategies and high-impact brand experiences that support business objectives. This position is responsible for delivering consistent, on-brand execution across global events while managing complex logistics, external partners, and cross-functional coordination. The role also supports distributors and channel partners in executing local events and works closely with Export Compliance to ensure all international activities meet regulatory requirements. Gentex offers a robust benefit package- including, but not limited to, medical/dental coverages, 401k, paid time off and excellent work schedules including a 9/80 work week.

MINIMUM QUALIFICATIONS:

8–12 years of tradeshow or event management experience in a B2B and/or government (B2G) environment, ideally within regulated or defense-related markets; defense industry experience strongly preferred. Experience managing complex global logistics, exhibit builds, and multi-vendor environments, including export compliance, documentation, and licensing (e.g., ITAR/EAR). Has effectively managed several simultaneous projects and initiatives across multiple stakeholders and departments. Strong organizational and time-management skills as well as ability to think strategically. Experience working with distributed/remote teams.

ESSENTIAL FUNCTIONS:

Partner with Product Marketing and Sales to develop and manage the global tradeshow and event strategy and calendar, aligning event objectives, target audiences, messaging, and success metrics to business priorities and key markets. Translate cross-functional priorities into execution, ensuring events effectively support product launches, campaigns, sales initiatives, and business development efforts. Gather, synthesize, and present event and sponsorship data (costs, audience, potential impact, and performance) to stakeholders to support informed decisions on participation and investment. Lead end-to-end execution of global tradeshows and events, including booth strategy, exhibit design, vendor management, logistics, staffing, and onsite delivery. Own the event experience, including booth engagement, product demonstrations, and customer interactions, ensuring alignment with Product Marketing strategy, brand standards, and business goals. Manage global event logistics and compliance, including domestic and international shipping, documentation, and coordination with Export Compliance to meet all regulatory requirements (e.g., ITAR/EAR). In collaboration with Product Marketing and Sales, support distributors and channel partners in executing local tradeshows and events by providing guidance, marketing assets, product samples, and logistical coordination to ensure consistent brand representation. Manage external agencies and partners, including exhibit and logistics providers, ensuring strong performance, efficiency, and continuous improvement. Coordinate development of creative assets and engagement strategies to enhance event presence and overall impact. Plan and execute customer-facing experiences, including meetings, special events, customer visits, and facility tours, delivering a high-quality, on-brand experience. Manage swag programs and customer-facing uniforms, including coordination of event- and sales-related ordering platforms (e.g., team/distributor apparel portals). Establish feedback loops with Product Marketing and Sales, gathering and tracking key event metrics, synthesizing insights and lessons learned, and providing recommendations to improve execution, ROI, and overall effectiveness. Travel as required to support domestic and international events.

TO APPLY:

Visit: Gentex Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard for any applicable state or federal protected class. Gentex is an E-Verify Participant. Pre-employment drug/alcohol/background screening is required. #J-18808-Ljbffr Gentex