Assistant General Manager
American Golf
Assistant General Manager
American Golf is a trusted leader in golf hospitality, known for elevating the game and the communities around it. We bring deep expertise in golf operations and club culture, paired with a genuine commitment to creating welcoming, memorable experiences for every guest and member. Our teams take pride in course care, exceptional service, and thoughtful environments that invite people to play, connect, and feel at home. We believe golf is more than a sport, it's a place where relationships grow, traditions thrive, and everyone is part of the community.
Job Purpose: The Assistant General Manager is responsible for supporting the General Manager with all day-to-day course operations to meet performance, staffing, and profit goals. Assistant General Managers are passionate about leading a team and able to confidently deliver performance feedback, set goals, foster teamwork, and communicate business objectives. Working closely with the leadership team, the Assistant General Manager leads business objectives to achieve goals by maintaining membership, generating revenue, managing budget, staff, and facilities.
Responsibilities:
- Assist General Manager in all facets of daily operation, acting as manager on duty in the absence of the General Manager
- Maintain and expand membership and/or customer base by assisting in the prompt handling member and guest concerns and issues
- Foster open communication with members and guests by remaining highly visible.
- Generate revenue by assisting General Manager in overseeing the reservation system and procedures; reviewing daily utilization levels and tee sheet to verify conformity with standards and identify price integrity and demand opportunity; and expanding sales by initiating and monitoring effectiveness of monthly promotions, demand managements, and demand creation strategies
- Use Point of Sale (POS) system for processing purchases and credit card transactions
- Answer the telephone, and manage the reservation system
- Utilize tee sheet demand management and demand generation strategies such as opening on time, implementing a double tee system, paring short groups, booking from the outside in, rebooking players, credit card guarantees, optimum booking, holding back short groups, and a guest replay strategy
- Assist in budget and expense management by utilizing labor scheduling tools to follow demand patterns; review Account Payables, Account Receivables, and general ledger and making daily, weekly, or monthly financial reports as requested; monitor inventory levels for merchandise, food and beverage
- Assist in managing staff by conducting staff meetings; act as a role model for all teammates by demonstrating behavior and work ethic expected; and ensure standards by implementing all human resource policies and procedures
- Manage facilities by working closely with Superintendent, Food & Beverage Director, and all other department heads
- Follow safety guidelines, conducting regular safety meetings, monitoring cash handling procedures and thoroughly investigating all security concerns
- Implement and support all American Golf initiatives and programs as requested by management
- Other duties may be assigned by management
Qualifications:
- 5 years management experience, preferably in the golf industry
- Proficient in computer software including Microsoft Word, Excel, PowerPoint, CRM (General Tag), Point of Sale, MS Teams, Zoom, Workplace, etc.
- Familiarity with managing a timekeeping system, preferably KRONOS
- Familiarity with social media platforms such as LinkedIn, Facebook, Instagram, Twitter, TikTok, etc.
- Solid time management, organization, and prioritization skills
- Proven ability to effectively build and foster a team environment
- Ability to make decisions in a fast-paced environment
- PGA or LPGA certification preferred
- 4-year college degree or equivalent experience required
Working Conditions:
- Days and hours of work vary by schedule and business needs.
- Evening, weekend, and holiday work will be required.
- While performing the duties of this job, the employee may be required to stand for long periods of time, to walk, read, hear, talk, balance, climb, use hands, use fingers, reach, stoop, kneel, crouch, crawl, smell, taste, push or pull. The employee may be required to lift and carry objects weighing up to 50 pounds. Specific vision abilities required for this position include close vision, distance vision, peripheral vision, color vision and the ability to adjust focus.
- While performing the duties of this job, the employee may be exposed to outside weather conditions, moving mechanical parts, toxic or caustic chemicals, fumes or airborne particles, risk of electrical shock, or sharp objects. The noise level in the work environment is usually moderate.
American Golf Corporation is committed to equal employment opportunities for all. We will not discriminate against employees or applicants for employment on any legally recognized basis, (protected class), including but not limited to race, color, religion, genetic information, national origin, sex, pregnancy, childbirth, medical conditions, age, disability, citizenship status, uniform service member status, or any other protected class under federal, state, and/or local law.
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