Product Marketing Manager
T-Mobile
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees! Job Overview This role is essential for aligning product marketing strategies with business goals to enhance market presence and customer engagement. It involves developing product positioning, messaging, and content to support sales channels and inform customers. The role requires collaboration with cross-functional teams and leveraging customer insights to create effective marketing materials. Success is measured by the impact on sales pipeline growth, customer engagement, and competitive positioning. The work directly influences organizational revenue and customer satisfaction by enabling informed purchasing decisions.Job Responsibilities:
- Develop product positioning and messaging to increase sales pipeline and resonate with target audiences
- Create product collateral including data sheets, technical briefs, and presentations to support revenue generation
- Enable sales teams and partners by producing sales tools and training materials that improve product understanding
- Deliver webinars and training sessions to educate both technical and non-technical stakeholders
- Analyze market and buyer insights to inform campaign strategies and competitive positioning
- Monitor product performance and customer adoption to provide feedback for continuous improvement
- Also responsible for other duties/projects as assigned by business management as needed
- Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience (Required)
- Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)
- 5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)
- Business Acumen (Required)
- Content Strategy (Required)
- Data Analysis (Required)
- Go-to-Market Strategies (Required)
- Market Research (Required)
- Product Management (Required)
- Product Positioning (Required)
- Sales Enablement (Required)
- Stakeholder Management (Required)
- Strategic Thinking (Required)
- At least 18 years of age
- Legally authorized to work in the United States
$145k - $200k
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$120k - $150k
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$130k - $180k
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