Digital Content Specialist

Digital Content SpecialistThe Digital Content Specialist serves as a key contributor to Rice's Development and Alumni Relations division, responsible for developing, managing, and optimizing digital content across email and web channels. Central to this role is dedicated ownership of high-volume, technically complex Annual Giving email campaigns, which demand a high degree of precision, strategic thinking, and technical proficiency. The position requires ongoing collaboration with writers, designers, web staff, and division partners to plan and execute integrated, multichannel digital marketing campaigns, including visually striking, mobile-optimized email communications. This includes segmenting, testing, sending, and tracking emails through the university's CRM (powered by Blackbaud). Beyond email, this role contributes to the development and maintenance of engaging web content within a content management system. The Digital Content Specialist consistently analyzes performance metrics to identify trends, inform strategy, and drive continuous improvement across digital communications. This position also plays a supportive role in the broader marketing and communications team, contributing to the development and execution of both new and established messaging initiatives.The ideal candidate will be highly organized, curious, and creative, with proven experience meeting deadlines and an ability to work cross-functionally on a variety of digital projects, offering advice and expertise while remaining flexible and collaborative.Workplace Requirements: This position is offered as a hybrid role, combining both in-office and remote work to provide flexibility and support collaboration. Per Rice policy 440, work arrangements may be subject to change.*Exempt (salaried) positions under FLSA are not eligible for overtime.Minimum Requirements:Bachelor's Degree2+ years of related professional experience in a marketing, communications, social media, or other closely related fieldSkills:Strong oral and written communication skills, including the ability to craft clear, audience-appropriate digital content across multiple channelsProficient with current digital marketing technologies and platforms, with an awareness of emerging trends and toolsHighly organized with strong attention to detail, particularly in managing complex, high-volume digital communications where precision is criticalStrong analytical and problem-solving skills, with the ability to interpret campaign performance data and translate findings into actionable recommendationsAbility to independently manage competing priorities and consistently meet deadlines in a fast-paced, high-volume environmentDemonstrated team player with strong cross-functional collaboration skillsStrong listening skillsStrong overall knowledge of broadcast email systems and processesProven knowledge of web productionWorking knowledge of HTML/CSS as applied to email and web content productionMicrosoft Office skillsJob Info:Job Identification 5919Job Category Staff - Communications and MarketingDegree Level Bachelor's DegreeJob Schedule Full timeLocations 4201 Main St, Houston, TX, 77002, US