PUBLIC AFFAIRS SPECIALIST

Summary

You will serve as a PUBLIC AFFAIRS SPECIALIST in the US NAVAL COMMUNITY COLLEGE.

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Duties

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• You will oversees a team of professionals and work collaboratively across departments to ensure consistent, creative, and impactful messaging that advances the mission and goals of the college.
• You will oversee marketing initiatives across digital, print, and media platforms, ensuring consistent, compelling, and relevant messaging to engage prospective
  students, current students, alumni, and the broader naval enlisted community.
• You will implement comprehensive marketing strategies and direct marketing campaigns that utilize direct email, social media, community messaging, and other forms of digital communications that drive student inquiry and application.
• You will collaborate with Enrollment Services, Academic Affairs, and Student Success to align marketing initiatives with institutional priorities.
• You will be responsible for shaping and protecting the college's public image, ensuring consistent and effective messaging, and fostering strong relationships with students, employees, media, and community stakeholders.
• You will collaborate across multiple internal constituencies to administer and maintain the content on the USNCC website.
• You will analyze data to identify target audiences, track trends, and evaluate the effectiveness of marketing and communications campaigns.
• You will use data to prioritize marketing and communications efforts that have a direct impact on student enrollment and retention.
• You will provide regular reports and insights on marketing performance to USNCC leadership.
• You will optimize the institution's digital content strategy to ensure prominent and accurate brand representation within AI-driven search results and large language model (LLM) platforms.

Requirements

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Conditions of employment

• Must be a US Citizen.
• Must be determined suitable for federal employment.
• Must participate in the direct deposit pay program.
• New employees to the Department of the Navy will be required to successfully pass the E-Verify employment verification check. To learn more about E-Verify, including your rights and responsibilities, visit e-verify.gov
• Generally, current federal employees applying for GS jobs must serve at least one year at the next lower grade level. This requirement is called time-in-grade. Time-in-grade requirements must be met by the closing date of this announcement.
• Within the Department of Defense (DoD), the appointment of retired military members within 180 days immediately following retirement date to a civilian position is subject to the provisions of 5 United States Code 3326.
• Males born after 12-31-59 must be registered for Selective Service.
• You will be required to obtain and maintain an interim and/or final security clearance prior to entrance on duty. Failure to obtain and maintain the required level of clearance may result in the withdrawal of a job offer or removal.
• This position may require travel from normal duty station to CONUS and OCONUS and may include remote or isolated sites. You must be able to travel on military and commercial aircraft for extended periods of time.

Qualifications

Your resume must demonstrate at least one year of specialized experience at or equivalent to the GS-12 grade level or pay band in the Federal service or equivalent experience in the private or public sector. Specialized experience must demonstrate the following: 1) Directing comprehensive public affairs and strategic communications programs that engage students, faculty, staff, alumni, media, and the general public, increasing stakeholder engagement and positive brand visibility; 2) Creating a wide array of public information products, including press releases, feature articles, web content, social media campaigns, and critical executive communications, speeches, and talking points for senior leadership to ensure consistent institutional messaging; 3) Spearheading targeted, data-driven marketing campaigns designed to drive enrollment and engagement among specific target populations, including military personnel and veterans, increasing program inquiries and direct applications; 4) Advising senior academic leadership and executive officials on high-stakes public affairs, strategic communications, crisis management, and media relations, serving as the principal coordinator for all major press inquiries and public responses; and 5) Utilizing analytics to track engagement trends and adapt content to meet evolving information-access habits of a globally dispersed target audience.

Additional qualification information can be found from the following Office of Personnel Management web site:

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment.

Education

This job does not have an education qualification requirement.

Additional information

This position is covered by the Department of Defense Priority Placement Program.

Additional vacancies may be filled by this announcement.

A tentative offer of employment will be rescinded if the selectee fails to meet the pre-employment requirements, including failure to report to any of the scheduled appointments.

During the application process you will have the ability to opt-in to make your resume available to hiring managers in the agency who have similar positions in the local commuting area. Depending on the hiring organization and the position being filled, job requirements (e.g., security clearance, travel, drug testing, financial disclosure filing, bargaining unit status, etc.) may vary. Other hiring managers filling similar positions may offer relocation expense reimbursement and/or may offer recruitment incentives for new employees, depending on funding availability and in accordance with policy. If you opt-in and are referred on a certificate, your resume will be available to other hiring managers for 180-days from the date the job announcement closes. Opting in does not impact your application for this announcement, nor does it guarantee further consideration for additional positions.

Federal annuitant information: The selection of an annuitant is subject to the Department of Defense and Department of the Navy policy on the employment of annuitants. Policy information may be found at:

PPP applicants will be placed at the FPL, if determined Well Qualified (WQ). To receive priority consideration, the FPL must be the same grade level or equivalent of the retained grade or the grade held immediately prior to separation.

ICTAP Applicants: To be considered well-qualified and exercise selection priority as an ICTAP candidate, displaced Federal employees must satisfy all qualification requirements for the position and receive a rating in the highly qualified category (score 85) or higher. ICTAP candidates must provide copies of all of the following documentation at the time of application: 1) agency notice; 2) most recent performance appraisal; and 3) most recent SF-50 or notification of personnel action that includes position, grade level, and duty location. Applicants who do not provide this documentation will not receive consideration as an ICTAP candidate. For more information about ICTAP eligibility please review the following link:

Military Spouse Preference applicants will be placed at the highest grade for which they have applied and are determined Best Qualified (BQ). A BQ military spouse possesses knowledge, skills, abilities, and competencies comparable to others who meet the competitive referral criteria for the specific position.

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

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A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.

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Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.