Cannabis Retail General Manager

Job Description

Job Description

Overview : The General Manager of Reverie 73 is the driving force behind creating an elevated, immersive cannabis retail experience that reflects the brand's commitment to quality, community, and intentional living. This role blends operational excellence with inspired leadership, ensuring that our dispensary embodies the refined, welcoming, and forward-thinking energy that defines Reverie 73.

As a leader, the General Manager is responsible for building and developing high-performing teams, delivering exceptional customer experiences, and maintaining full compliance within New York State's regulated cannabis market. This role requires a balance of strategic vision and hands-on execution-overseeing daily operations, cultivating meaningful community relationships, and managing financial performance to drive sustainable growth.

The ideal candidate brings deep knowledge of retail operations. Not required but a positive would include cannabis industry knowledge from cultivation through retail. The ideal candidate has a passion for hospitality-driven service, and the ability to translate brand values into every aspect of the customer and employee experience. They lead with integrity, adaptability, and a collaborative mindset, embodying Reverie 73's culture of curiosity, education, and connection.

Key Objectives

Operational Excellence & Team Leadership

• Build, lead, and inspire a high-performing dispensary team through thoughtful hiring, structured training, and ongoing development.
• Foster a culture of accountability, collaboration, and elevated service that reflects Reverie 73's brand experience.
• Ensure consistent execution of operational standards, policies, and procedures across all shifts and team members.
• Deliver an exceptional customer journey through well-trained staff, curated product knowledge, and a welcoming environment.

Customer Experience & Brand Alignment

• Champion a premium, education-forward retail experience that aligns with Reverie 73's identity and values.
• Ensure all customer interactions reflect authenticity, inclusivity, and a deep understanding of cannabis products and lifestyle applications.
• Support the Product Purchasing Manager with overall inventory management and compliant operations.
• Act as a brand ambassador in the local community, building strong relationships and driving meaningful engagement.

Compliance & Regulatory Leadership

• Maintain strict adherence to all New York State cannabis regulations, including OCM and METRC requirements.
• Lead all compliance-related activities, including inventory controls, audits, and state inspections.
• Ensure all staff are trained and consistently executing safety, security, and compliance protocols.
• Serve as one of the primary points of contact with regulatory agencies, fostering positive and professional relationships.

Financial Performance & Business Growth

• Own and manage the dispensary's financial performance, including P&L oversight and KPI tracking.
• Analyze sales data and operational metrics to identify opportunities for growth and continuous improvement.
• Partner with leadership on budgeting, forecasting, and strategic planning initiatives.
• Drive revenue growth through operational efficiency, product optimization, and elevated customer engagement.

Community Engagement & Culture Building

• Lead and execute community outreach initiatives that position Reverie 73 as a trusted and responsible cannabis retailer.
• Create an inclusive, safe, and motivating environment for both employees and customers.
• Promote education, wellness, and responsible consumption through in-store and community-facing initiatives.
• Uphold and embody the brand's ethos-balancing sophistication with approachability, and innovation with authenticity.

Requirements

• Must be at least 21 years of age.
• Must be able to pass an extensive background check.
• Ability to work a minimum of 40 hours per week, including evenings, weekends, holidays, and on call as needed.
• Must be able to work a consistent 5-day schedule including Friday, Saturday, Sunday, and holidays.

• Required travel to Massachusetts during the first quarter of employment for onboarding training to gain hands-on experience with existing Reverie 73 dispensary operations. Additional travel may be required once operations commence.

Why Reverie 73

Reverie 73 is more than a dispensary-it is an experience rooted in thoughtful curation, elevated design, and meaningful connection. We are building a brand that reflects the future of cannabis: sophisticated yet approachable, educational yet inspiring, and grounded in community.

As General Manager, you will play a critical role in shaping that vision-leading teams, engaging customers, and building a retail environment that sets a new standard in New York State.