Digital Marketing Analyst

Responsibilities Assess, clean, merge, and analyze large datasets following standardized data manipulation techniques and methodologies using R, Python, and/or Azure ML, GCP, AWS. Select features, build, and optimize classifiers using machine learning techniques. Design, develop, and deploy advanced machine learning and AI algorithms/predictive models for digital marketing. Guide and provide direction to junior analyst team members. Create advanced processes/procedures and recommend new tools and technologies. Qualifications Proficiency with statistical analysis tools (e.g., R, Python) and hands‑on experience with statistical techniques such as Decision Tree, Logistic, and Multiple Regression. Hands‑on experience developing multi‑touch attribution models, media mix modelling, basket analysis, and other analytical frameworks. Exposure to click‑stream data and customer analytics for predictive modelling, including cross‑selling, upselling, shopper intent prediction, conversion goal prediction, segmentation, purchase propensity, churn, and content recommendations. Experience with campaign analysis across digital channels such as social media, web analytics, PPC, email, SEO, and familiarity with marketing concepts like segmentation, targeting, positioning, and personalization. Business process proficiency to understand requirements and translate them into appropriate technical solutions using analytical tools. #J-18808-Ljbffr Best Buy