Brand Activation Manager: Live Events & Experiential Growth

Brand Marketing Manager, Events & Activations (Contract position) Location: Fort Worth, TX Employment Type: Contracted (Contract-to-hire) Level: Mid Level ROLE OVERVIEW The Brand Marketing Manager, Events & Activations brings Teton Ridge's brands to life through live experiences, events, partnerships, and integrated marketing campaigns. This role combines strategic thinking with hands-on execution. You'll take business and brand priorities, develop activation strategies around them, bring together the right internal and external partners, and manage programs from idea through execution. This role views events and activations as a marketing channel, not simply a brand presence. The goal is to create memorable experiences that also drive measurable outcomes, whether that's subscriptions, ticket sales, entries, first-party data capture, or deeper engagement with our brands. RESPONSIBILITIES Brand, Event, & Activation Marketing Develop marketing and activation plans around key events, campaigns, partnerships, and business priorities. Manage the planning and execution of brand activations, experiential campaigns, sponsorship activations, and other live marketing opportunities. Translate brand and business objectives into experiences that engage audiences and drive measurable action. Identify creative ways to extend live experiences into digital, social, content, and other marketing channels. Develop on-site engagement and conversion strategies, including promotional offers, QR journeys, contests, lead capture, and other calls to action. Cross-Functional Collaboration Work closely with creative, content, digital, social, events, sales, and partnerships teams to bring programs to life. Develop clear briefs, plans, timelines, budgets, and status updates that keep stakeholders aligned. Coordinate agencies, vendors, freelancers, venues, and external partners as needed. Collaborate with partnership and sponsorship teams to develop activations that create value for both audiences and partners. Execution & Measurement Manage activation details including signage, branded environments, collateral, promotional materials, giveaways, and supporting content. Manage program budgets and timelines across multiple concurrent initiatives. Track activation performance against established goals & KPIs and report on results. Use results and audience insights to identify opportunities to improve future programs. REQUIREMENTS 4–6 years of experience in brand marketing, experiential marketing, event marketing, integrated marketing, or a related field. Experience developing and executing marketing campaigns or live brand activations from concept through completion. Strong project management skills and the ability to manage multiple initiatives at once. Ability to turn broad business objectives into clear, actionable marketing plans. Confidence working across teams and presenting recommendations to stakeholders. Experience managing agencies, vendors, budgets, and production timelines. Strong creative instincts with an understanding of how brand experiences can drive measurable business results. Comfortable operating in a fast-moving environment where strategy and execution often go hand in hand. Willingness to travel for key events and activations. PREFERRED QUALIFICATIONS Experience working in media, entertainment, sports, lifestyle, consumer brands, or events. Experience marketing large-scale live events or multi-day experiences. Experience working with sponsorships, brand partnerships, or experiential agencies. Experience developing integrated campaigns across broadcast, digital, social, editorial, and live events. Familiarity with marketing analytics, audience insights, and campaign measurement. Experience working with creative briefs, production teams, agencies, and experiential vendors. COMPETENCIES Brand Thinking: Understands how individual campaigns and experiences contribute to long-term brand equity. Creative Problem Solving: Develops fresh ideas and finds practical ways to bring them to life. Executional Excellence: Turns strategy into organized, detail-oriented execution. Collaboration: Builds strong relationships across creative, content, events, sales, digital, and other teams. Audience Focus: Designs experiences around what audiences value, not simply what the company wants to promote. Commercial Mindset: Understands how marketing activations can support revenue, partnerships, audience growth, and business objectives. Ownership: Takes accountability for outcomes and proactively solves problems. Adaptability: Thrives in a fast-moving environment where priorities and opportunities can change quickly. #J-18808-Ljbffr Go Fractional