Marketing & Content Coordinator

Marketing & Content Coordinator (Social + Executive Content Focus)

We are looking for a Social Media & Executive Content Manager to own and scale our company's digital presence while amplifying the voice of our leadership team.

This role sits at the intersection of content, strategy, and executive branding. You will be responsible for managing company social channels and building a consistent, high-quality thought leadership presence for multiple executives — primarily on LinkedIn.

This is not a passive content role. You will be expected to translate business insights into compelling narratives, proactively generate ideas, and operate with a high level of ownership.

What You'll Own

1. Company Social Media Management

• Manage and grow company presence across LinkedIn, Instagram, and Facebook
• Build and maintain a structured content calendar and posting cadence
• Ensure brand consistency across all platforms and formats
• Monitor engagement and continuously optimize content for reach and performance
• Identify opportunities to increase visibility, engagement, and audience growth

2. Executive LinkedIn & Thought Leadership

• Own LinkedIn content strategy for 6–7 executive leaders
• Manage a centralized workflow for drafting, approvals, and publishing
• Write high-quality posts aligned with company initiatives, industry trends, internal conversations and insights
• Collaborate directly with executives to refine tone and messaging
• Build a consistent and credible thought leadership presence for each leader

3. Content Strategy & Development

• Generate content ideas using a mix of AI tools, industry research, internal meetings and updates
• Translate complex topics into clear, engaging content
• Develop a mix of short-form social content, thought leadership posts, and insight-driven commentary
• Ensure content aligns with broader company positioning and messaging

4. Newsletter & Multimedia Content Support

• Contribute to the development of a company newsletter
• Support planning and coordination of C-suite video or thought leadership content
• Identify timely, relevant topics that resonate with clients and target audiences
• Repurpose content across formats (social → newsletter → video, etc.)

5. Performance Tracking & Optimization

• Track performance across platforms (engagement, reach, growth)
• Provide regular insights and recommendations to improve content performance
• Monitor industry trends and competitor activity
• Continuously refine content strategy based on data and feedback

What We're Looking For

This role requires someone who is both creative and operational — someone who can generate ideas, execute consistently, and improve performance over time.

Required Qualifications

• Proven experience managing business or brand social media accounts
• Strong writing and editing skills with the ability to adapt tone for different voices
• Experience creating LinkedIn thought leadership content
• Familiarity with AI tools for content ideation and drafting
• Experience working with executives or senior stakeholders
• Comfortable managing content workflows, approvals, and scheduling
• Strong organizational and time management skills

Nice to Have

• Experience in B2B, technology, or cybersecurity environments
• Experience managing or building executive personal brands
• Exposure to video content planning or coordination
• Familiarity with tools like Hootsuite, Buffer, Sprout, HubSpot, or similar

Key Traits for Success

• Highly organized: Able to manage multiple content streams and stakeholders
• Strategic thinker: Understands how content supports business goals
• Strong communicator: Can translate complex ideas into clear, engaging content
• Proactive: Brings ideas, not just execution
• Detail-oriented: Maintains quality and consistency across all outputs
• Self-sufficient: Comfortable operating in a fast-paced, remote environment

What This Role Is Not

• Not a "post-and-schedule" social media role
• Not purely executional — strategy and ideation are expected
• Not a role where content is handed to you

You will be expected to create, shape, and elevate the company and executive voice.

Why This Role Matters

Content is a core driver of brand, credibility, and growth.

This role directly impacts how the company and its leadership are perceived in the market — and plays a key role in building authority, trust, and pipeline.