Senior Content Manager

The Senior Content Manager is responsible for executing our content strategy and ensuring consistent, high-quality execution across all channels. This role is instrumental in planning, creating and optimizing content that supports brand positioning, audience engagement and business growth. As a senior member of the content team, this person provides strategic ideas, execution and optimization of our content strategy. This role is responsible for driving brand awareness, audience engagement and lead generation through high-quality, data-driven content across multiple channels.

• Contribute to and execute against a comprehensive content strategy aligned with business goals and brand voice and to various audiences
• Lead the creation of content across formats, including blog posts, press releases, company newsletter, whitepapers (Currently NA), case studies, email campaigns, social media, point of sale materials and multimedia
• Work closely with other content creators, editors, and freelancers
• Collaborate cross-functionally with marketing, product, sales and design teams
• Contribute to editorial calendar planning and ensure timely delivery of content initiatives
• Optimize content for SEO, performance, and conversion using analytics and industry best practices
• Analyze content performance metrics and continuously refine strategies based on insights
• Maintain brand consistency and ensure all content meets quality and compliance standards
• Stay up-to-date with industry trends, audience preferences, and emerging content formats
• Proofreading

Key Expectations

• Content clearly aligns with content strategy and business goals
• Editorial processes are consistently followed. Process improvements are brought to Content Director for consideration.
• Content quality, voice and messaging remain cohesive across all channels
• Demonstrates ability to adapt content to various audiences and across channels
• Ability to manage multiple projects in a fast-paced environment
• Strong collaboration and communication skills (Interview skills, note-taking)
• Strong publishing skills
• Ability to scoop news, calendar, interview and create top content
• Knowledge of publishing programs such as Word Press

• 5-10 years of experience in content creation

Cavco Industries is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

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