Digital Marketing Coordinator

Digital Marketing Coordinator (JN -082026-429140) New Haven, Connecticut Salary: USD75000 - USD85000 per year Schedule: Hybrid (3 days in office, 2 days remote) Hours: 9:00 AM - 5:00 PM Salary: $75,000 - $85,000 annually Ultimate is seeking a dynamic and detail-oriented Digital Marketing Coordinator to join our New Haven team. This role is integral to both U.S. and global marketing initiatives and focuses on supporting a broad range of marketing and business development activities, with a strong emphasis on digital marketing strategy, content management, and online brand engagement. Reporting to the Senior Marketing and Business Development Manager, with a dotted-line relationship to the Head of U.S. Marketing & Business Development, this individual will work closely with marketing professionals across the United States, West Coast offices, and London-based digital teams. This is an exciting opportunity for a marketing professional who is passionate about digital communications, website management, social media, analytics, and emerging technologies including AI-driven marketing. Key Responsibilities: Manage and maintain website content through the Kentico CMS, ensuring accuracy, brand consistency, strong user experience, and search visibility. Support website enhancements, CMS upgrades, microsite development, testing, and ongoing optimization. Coordinate with global digital teams to implement website improvements and digital best practices. Create, publish, and manage digital content across the website, social media platforms, email campaigns, and other marketing channels. Develop and edit branded marketing assets, graphics, presentations, newsletters, and promotional materials. Support thought leadership, events, awards, attorney announcements, and firm-wide marketing campaigns. Assist with SEO, GEO (Generative Engine Optimization), and other digital marketing initiatives to improve online visibility and engagement. Track website, social media, email, and campaign performance using analytics tools. Prepare reports and provide insights and recommendations based on marketing performance data. Support email marketing campaigns, newsletters, invitations, and targeted communications. Maintain CRM data, audience lists, and campaign tracking. Coordinate campaign timelines and ensure marketing initiatives are delivered accurately and on schedule. Qualifications & Experience Bachelor's degree in Marketing, Business, Communications, or a related field. 3-4 years of marketing experience, preferably within a law firm, financial services organization, or professional services environment. Strong proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint. Excellent written and verbal communication skills. Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment. Demonstrated ability to work independently and collaboratively. Professional judgment, discretion, and interpersonal skills. Benefits Competitive salary of $75,000 - $85,000 Hybrid work arrangement (3 days onsite, 2 days remote) Professional growth and development opportunities Collaborative and dynamic work environment #J-18808-Ljbffr