Senior Home Health Marketing Liaison

Job Description

Job Description

About Holistat Home Health

Holistat Home Health is a Texas HCSSA licensed and Medicare-certified home health agency providing skilled nursing, physical therapy, and personalized supportive care in the home setting. Care is coordinated directly with each patient’s physician to ensure aligned treatment plans and continuity of care. Our clinicians bring decades of combined experience, focusing on quality, safety, and comfort for patients and their families. The agency accepts Medicare, Medicaid, and major participating insurance plans.

Role Overview

We are seeking a Senior Home Health Community Liaison / Marketer . based in Dallas, TX, responsible for building and maintaining referral relationships that support Holistat Home Health’s growth. The liaison will identify new business opportunities, conduct outreach presentations, and follow up on leads to increase patient referrals and brand awareness. Daily activities include coordinating with internal clinical and intake teams, tracking outreach activities and referral trends, and participating in local events to strengthen Holistat’s presence in the Dallas area.

Key responsibilities

• Build and manage a book of referral sources: hospital case managers and discharge planners, physician practices, SNFs, rehab facilities, ALFs, independent living communities and senior centers.
• Make daily face-to-face visits to current and prospective referral sources.
• Educate referral sources on Medicare home health eligibility, homebound status and Holistat's services, including skilled nursing, wound care, chronic disease management and therapy.
• Coordinate each referral with intake so patients are contacted quickly and start of care happens on time.
• Follow up with referral sources on patient status, missing face-to-face documentation and physician orders.
• Track all visits, referrals and admissions in the agency's CRM or tracking sheet.
• Submit a weekly marketing plan to leadership listing target referral sources, planned visits, events and follow-ups for the coming week.
• Prepare weekly and monthly marketing reports covering visits, referrals by source, admissions, referral-to-admission conversion and trends.
• Represent Holistat at health fairs, networking events, in-services and community outreach.
• Monitor competitor activity and share market feedback with leadership.
• Recommend marketing strategies to leadership, such as new referral sources to target, services to promote, community events and campaigns, based on referral data and market trends.
• Mentor and support junior marketers as the team grows.
• Support digital marketing, email campaigns and direct mail outreach to referral sources and the community.

Performance goals

With an established referral network, the role is expected to deliver early referrals in the first 30 days and reach 15+ qualified referrals and 10+ Medicare admissions per month by day 60.

• Qualified referrals: 8+ per month by day 30; 15+ per month by day 60 and ongoing
• Medicare admissions: 5+ per month by day 30; 10+ per month by day 60 and ongoing
• Face-to-face referral source visits: 20–25 per week
• New referral sources sending patients: 2+ by day 30; 4+ per month after that
• Weekly marketing plan and report: submitted every Friday

Qualifications

Required

• 3+ years of home health, hospice or post-acute healthcare marketing or sales.
• Established referral relationships with hospitals, physician practices and post-acute facilities that you can bring from day one.
• Proven record of meeting monthly referral or admission goals, with numbers you can share.
• Working knowledge of Medicare home health eligibility, homebound criteria and the referral-to-admission process.
• Valid Texas driver's license, reliable vehicle and current auto insurance.

Preferred

• Bachelor's degree in marketing, business, health administration or a related field.
• Clinical background (LVN, RN, PT, OT or similar).
• Experience with Axxess, Kinnser/WellSky or a CRM.
• Bilingual English/Spanish.
• Knowledge and hands-on experience with digital marketing, email campaigns and direct mail marketing.

Compensation and benefits

• Base salary: $75,000–$90,000 per year, based on experience and book of business
• Performance bonus: Quarterly bonus for exceeding agency growth goals
• Mileage: Business mileage reimbursed at the IRS standard rate
• Benefits: 2 weeks of paid time off; optional health insurance, dental insurance and 401(k)

Work conditions and compliance

• Full-time, Monday–Friday, with occasional evening or weekend events.
• Mostly field-based, with regular meetings at the Pantego office. Business mileage must be tracked with a GPS mileage app and match visits logged in the agency's tracking system.
• Must follow HIPAA, the federal Anti-Kickback Statute, the Stark Law and Texas patient solicitation laws. No gifts, payments or anything of value may be offered to referral sources outside agency policy.
• Employment is contingent on a background check, driving record check and reference checks.
• Applicants must be authorized to work in the United States. Holistat does not sponsor employment visas for this position.

How to apply

Email your resume and cover letter to Holistat. Your cover letter must answer these two questions:

1. What referral sources will you bring to Holistat from day one?
2. What makes you the right candidate for this role?

No recruiters or staffing agencies, please. Holistat does not accept unsolicited resumes or calls from third-party agencies and will not pay fees for candidates submitted without a signed agreement.

Holistat Home Health is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status or any other protected status.

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