Social Media Director

We’re on the hunt for a Social Media Director in Austin, Texas. Resplendent is a public relations and social media agency based in Austin, TX, working with hospitality, food and beverage, CPG, and lifestyle brands. We strive to create impactful campaigns that generate media buzz, enhance brand reputation, and drive business growth for our clients. Role Overview We are seeking a strategic Social Media Director to lead our social department, own client performance, and drive integrated digital strategy across accounts. This is not a traditional “content” leadership role. This role owns: Client outcomes and retention Strategic direction across organic + paid social Team performance and accountability Integration with PR to drive business impact The Social Media Director will be responsible for ensuring all work connects to measurable results, continuously evolves based on performance, and supports long-term client growth. What You’ll Do Account Ownership & Client Outcomes Own client health across all social-led and integrated accounts Be accountable for retention, client satisfaction, and account growth Identify risks early and proactively implement solutions Act as the senior strategic lead across accounts Strategic Leadership (Organic + Paid) Develop and oversee integrated social strategies tied to business objectives (revenue, traffic, engagement, discoverability) Lead both organic social and paid amplification strategies as a unified system Ensure strategies are continuously optimized (not set-and-forget) Guide teams to move beyond vanity metrics toward outcome-driven reporting Develop and integrate influencer strategies (paid and organic), building team capability and leveraging creators to drive reach, credibility, and performance Identify when paid support is required to achieve client goals and position accordingly Stay ahead of platform, algorithm, and AI-driven changes and translate them into an actionable strategy Paid Social & META Expertise Own paid social strategy across key accounts, with deep expertise in META platforms Oversee campaign planning, execution, and optimization within Meta Business Manager Drive audience segmentation, budget allocation, creative testing, and scaling decisions Team Leadership & Accountability Lead, mentor, and hold the social team accountable to performance and quality standards Ensure Account Leads own client outcomes, not just execution Establish clear ownership across accounts and reinforce accountability structures Coach team on connecting work to business impact and communicating that effectively Address performance gaps quickly and directly Client Communication & Strategic Partnership Lead high-level client conversations and act as a trusted advisor Translate performance into clear, actionable insights Proactively educate clients on platform changes, performance realities, and opportunities Build strong relationships through transparency and strategic thinking Integrated PR + Social Collaboration Partner with PR leadership to ensure aligned strategy and messaging Ensure social supports broader communications goals (reputation, visibility, demand generation) Identify opportunities for amplification across earned, owned, and paid channels Business Development & Growth Support new business through strategy development and pitching Identify upsell opportunities, particularly in paid digital and integrated campaigns Contribute to agency growth through new ideas and offerings Operational Excellence Ensure systems and processes drive efficiency, clarity, and accountability Oversee workflows without over-reliance on tools (focus on outcomes, not task tracking) Manage team capacity in alignment with account needs Quality Control Own final quality of all social deliverables Ensure work is strategic, polished, and aligned with client goals Maintain a high bar for creative, messaging, and execution Requirements 7+ years of experience in social media marketing in an agency environment Proven experience leading both organic and paid social strategies Deep expertise in Meta Business Manager, including campaign setup, optimization, and reporting Direct experience managing and developing a team (including performance management, delegation, and accountability) Strong understanding of performance metrics, attribution, and digital marketing analytics Experience managing multiple high-volume accounts simultaneously Demonstrated leadership experience managing and developing teams Strong business acumen with experience in client retention and account growth Excellent communication and presentation skills What Success Looks Like Clients are retained and department revenue grows Accounts are proactive, optimized, and clearly tied to business impact Paid and organic strategies work together seamlessly Team operates with accountability and ownership Issues are identified early and resolved quickly Clients view us as strategic partners, not vendors Location This role requires candidates to be based in Austin at the time of application. While Resplendent operates on a hybrid model, this position requires regular in-person client interaction, media networking, events, tastings, and local market engagement. Team Culture Autonomy with results: We respect everyone’s time, own our work, and are solution-driven Stop. Collaborate and Listen: We are dependable and work toward a common goal with integrity Adaptable and Nimble: We embrace change and practice flexibility with an open mind Have Perspective: We take the work seriously, but we aren’t curing cancer Perks and Benefits Hybrid Office style Medical, Vision, Dental and Life Insurance Supplemental Insurance: short and long-term disability, etc. Generous PTO policy with additional mental health days, community service hours, and floating holidays Cell phone and mileage reimbursements How to Apply Send resume, portfolio and salary and job requirements to View email address on click.appcast.io. #J-18808-Ljbffr