Automotive Marketing Consultant

iHeartMedia Markets

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The audio revolution is here and iHeart is leading it! iHeartMedia the number one audio company in America reaches 90% of Americans every month -- a monthly audience thats twice the size of any other audio company almost three times the size of the largest TV network and almost 4 times the size of the largest ad-supported music streaming service.

Because we reach almost every community in America were committed to providing a range of programming that reflects the diversity of the many communities we serve and our company reflects that same kind of diversity. Our company values stress collaboration curiosity welcoming dissent accepting mistakes in the pursuit of new ideas and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If youre excited about this role but dont feel your experience aligns perfectly with the job description we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse inclusive and authentic workplace and are looking for teammates passionate about what we do!

What We Need:

Are you passionate about the automotive industry and energized by helping dealerships grow iHeartMedia Automotive is seeking an experienced Automotive Marketing Consultant who understands the dealership business thrives in face-to-face client relationships and knows how to build innovative marketing strategies that drive traffic leads and vehicle sales. Were looking for someone who has spent time in dealerships around dealerships or working directly with automotive retailers. The ideal candidate understands the challenges dealers face every day from inventory fluctuations and market share battles to lead generation and fixed operations growth. They can confidently sit across the table from Dealer Principals General Managers Marketing Directors and agency partners uncover business opportunities and recommend solutions that produce measurable results. This is more than a media sales role. Its an opportunity to become a trusted business advisor backed by the industrys largest audio platform exclusive automotive advertising solutions proprietary audience targeting technologies advanced attribution capabilities and industry-leading automotive research resources.
If you love the automotive business enjoy creating marketing ideas that dealers get excited about and are driven by helping clients win wed love to meet you.

What Youll Do:

As an Automotive Marketing Consultant with iHeartMedia Automotive you will help dealerships grow market share increase showroom traffic generate leads and ultimately sell more vehicles.

You will:

• Develop and grow relationships through consistent in-person dealership visits networking prospecting referrals and business development activities.
• Build trusted advisor relationships with Dealer Principals General Managers Dealer Operators Marketing Directors and agency partners.
• Conduct discovery meetings to understand dealership objectives competitive pressures inventory concerns fixed operations opportunities and growth goals.
• Create customized marketing strategies that help dealers drive awareness shopper engagement traffic leads sales and service revenue.
• Leverage iHeartMedia Automotives comprehensive automotive marketing stack including:
  • Broadcast Radio
  • Streaming Audio
  • Podcasts
  • Connected TV (CTV)
  • OTT Video
  • Social Media Solutions
  • Display Advertising
  • Influencer Marketing
  • Proprietary Automotive Audience Targeting
  • Automotive Attribution & Matchback Reporting
  • Dealer Traffic Generation Programs
  • Exclusive Automotive Consumer Insights & Research
  • Proprietary Automotive Advertising Solutions
• Utilize industry-leading automotive research resources shopper insights audience intelligence and consumer behavior data to identify growth opportunities and build strategic recommendations.
• Present creative innovative marketing ideas that dealers love and that help their stores stand out in highly competitive markets.
• Collaborate with automotive strategists campaign specialists creative teams and product experts to develop integrated programs that deliver measurable business outcomes.
• Deliver compelling business presentations supported by market intelligence automotive data consumer insights and performance reporting.
• Conduct ongoing business reviews and campaign recaps that clearly demonstrate results ROI and future growth opportunities.
• Consistently exceed revenue goals through consultative selling exceptional client service and long-term relationship development.

What Youll Need:

Automotive Expertise

• 3 years of experience working directly with automotive dealerships dealer groups OEM programs automotive agencies automotive technology providers or automotive marketing organizations.
• Proven experience managing advertising marketing or lead-generation programs for automobile dealers.
• Deep understanding of the dealership business and the factors that drive vehicle sales service revenue customer acquisition and market share growth.
• Ability to confidently engage dealership ownership executive leadership and key decision-makers.
• Experience conducting face-to-face meetings with Dealer Principals General Managers Marketing Directors and ownership groups.
• Understanding of automotive retail trends dealer operations consumer shopping behavior and omni-channel marketing strategies.
• Familiarity with co-op compliance attribution reporting and performance-based marketing solutions is preferred.
• A genuine passion for the automotive industry and helping dealers succeed.
  

Consultative Selling & Relationship Building

• Proven ability to build trusted relationships through face-to-face client interactions.
• Strong consultative sales skills with a track record of identifying needs and developing customized marketing solutions.
• Comfortable presenting strategic recommendations to dealer ownership and executive leadership teams.
• Experience recommending and closing significant marketing investments.
• Excellent communication negotiation presentation and storytelling skills.
• Highly competitive self-motivated and goal-oriented.
• Ability to build a book of business that consistently produces budget-beating results through prospecting presenting and closing integrated marketing programs.
  

Strategic & Creative Thinking

• Ability to develop unique marketing concepts and promotional ideas that drive dealership traffic and vehicle sales.
• Experience building and managing complex integrated marketing campaigns across multiple channels.
• Strong understanding of how audio digital video social and emerging media channels influence automotive shoppers.
• Ability to translate research data and analytics into actionable business recommendations.
• A passion for solving business challenges and helping dealers outperform their competition.
• Creative thinker who enjoys bringing fresh ideas to dealers that generate excitement and results.
  

Technology & Organization

• Experience using Salesforce or comparable CRM platforms.
• Working knowledge of Microsoft Office applications.
• Strong analytical and organizational abilities.
• Ability to manage multiple clients priorities and sales opportunities simultaneously.
• Experience utilizing campaign analytics and reporting tools to demonstrate marketing effectiveness.
  

Requirements

• Valid drivers license and reliable transportation.
• Ability to travel throughout assigned territory and conduct regular in-person dealership visits.
• High School Diploma required; Bachelors Degree preferred.
• Ability to work independently while collaborating effectively within a team environment.

What Youll Get

• Unlimited earning potential through a highly competitive compensation plan and uncapped commission structure.
• Access to one of the most comprehensive automotive marketing platforms in the industry.
• Exclusive automotive products data sources and advertising solutions unavailable through traditional media providers.
• Industry-leading automotive research resources shopper intelligence and consumer insights.
• Advanced attribution and reporting capabilities that help prove campaign effectiveness.
• A comprehensive onboarding and training program designed to immerse you in our products processes and automotive sales strategies.
• Ongoing professional development and career growth opportunities.
• Eligibility for iHeartMedias Presidents Club and CEOs Club recognition programs.
• Comprehensive benefits package including medical dental vision 401(k) paid time off company holidays wellness resources and employee assistance programs.
• The support of a dedicated team of automotive specialists invested in your success.

Why iHeartMedia Automotive

At iHeartMedia Automotive youll represent one of the most powerful and differentiated automotive marketing platforms in the industry.

Youll have access to exclusive automotive advertising solutions industry-leading research and consumer intelligence proprietary audience targeting technologies advanced attribution capabilities and the scale of Americas largest audio network.

Most importantly youll become a strategic growth partner to dealerships helping them drive more traffic sell more vehicles improve market share and achieve measurable business results. If youre looking for an opportunity to combine your automotive expertise with best-in-class marketing solutions we want to hear from you.

Interested in learning more about iHeart and our platforms Visit us at to learn more about our company to access all your favorite music radio and podcasts and download the free iHeartRadio app!

What Youll Bring:

• Respect for others and a strong belief that others should do this in return
• General understanding of business principles and sales environment
• Interest in developing knowledge of business operations and sales concepts and techniques
• Individual accountability and understanding of when to seek guidance
• Skills managing assigned projects to completion
• Understanding to resolve problems using established guidelines and professional judgement
• Ability to communicate information about iHeart products in a digestible manner and to apply active listening skills to validate understanding of customer needs
• Understanding of impact of your own decisions
• Goal orientation and the ability to focus and prioritize

Compensation:

Salary to be determined by multiple factors including but not limited to relevant experience knowledge skills other job-related qualifications and alignment with market data.

$120000 - $150000

Location:

Burbank CA: 3400 West Olive Avenue Suite

Position Type:

Regular

Time Type:

Full time

Pay Type:

Salaried

Benefits:

iHeartMedias benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce including the following:

• Employer sponsored medical dental and vision with a variety of coverage options

• Company provided and supplemental life insurance

• Paid vacation and sick time

• Paid company holidays

• A Spirit day to encourage and allow our employees to more easily volunteer in their community

• A 401K plan

• Employee Assistance Program (EAP) at no cost services include telephonic counseling sessions consultation on legal and financial matters emotional well-being family and caregiving

• A range of additional voluntary programs such as spending accounts student loan refinancing accident insurance and more!

We are accepting applications for this role on an ongoing basis.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race color age sex sexual orientation gender identity or expression religion disability ethnicity national origin marital status protected veteran status genetic information or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Click Here to learn about the San Francisco Fair Chance Ordinance .

Our organization participates in E-Verify. Click here to learn about E-Verify.

Required Experience:

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