Marketing Manager

Job Description

Job Description We are looking for a strategic and results-oriented Marketing Manager to lead initiatives that strengthen brand visibility and support business growth in Pompano Beach, Florida. This position blends creative planning with performance analysis, requiring someone who can shape multi-channel campaigns, guide priorities across teams, and turn market insights into effective action. The ideal candidate brings strong leadership, experience across digital and traditional marketing, and the ability to refine programs based on measurable outcomes.

Responsibilities:
• Create and lead integrated marketing plans that support revenue goals, expand brand presence, and encourage long-term customer engagement.
• Evaluate audience behavior, market conditions, and campaign performance to recommend informed adjustments and improve results.
• Administer marketing spend responsibly by prioritizing investments, tracking costs, and maximizing return across initiatives.
• Partner with sales, product, and creative stakeholders to maintain aligned messaging and deliver cohesive campaigns across channels.
• Measure success through relevant metrics and analytics tools, then optimize tactics based on performance data.
• Research competitors, industry developments, and emerging marketing approaches to identify opportunities and keep strategies current.
• Organize events and other promotional activities that strengthen relationships with customers and prospects.
• Travel as needed to support event execution, including occasional evening and weekend attendance.
• Provide direction to marketing team members through coaching, feedback, and day-to-day leadership.• Bachelor’s degree in Marketing, Business, Communications, or a related discipline, or equivalent practical experience.
• At least 5 years of marketing experience, including 2 or more years in a leadership or management capacity.
• Demonstrated success building and executing campaigns across multiple marketing channels.
• Strong knowledge of digital marketing, B2B marketing, email campaigns, and campaign planning.
• Ability to interpret data, monitor trends, and use insights to improve marketing effectiveness.
• Experience collaborating with cross-functional teams to deliver consistent brand messaging.
• Strong organizational, communication, and leadership skills with the ability to manage multiple priorities effectively.