Content Manager

Position Summary

We're building out a comprehensive User-Generated Content (UGC) program that will power our content strategy across organic social, TikTok Shop, and paid media initiatives. The Content Manager will own the entire content lifecycle, from creator strategy and partnership management through briefing, production, and final delivery.

This role is critical to scaling our content production and ensuring we have a consistent pipeline of high-performing UGC that drives business results across the Relatable portfolio. The ideal candidate will demonstrate obsessive attention to detail with creative work, flexibility in adapting to shifting business priorities, strong organizational and documentation habits, and a proactive approach to problem-solving.

Responsibilities

Creator & Agency Partnerships

• Build, cultivate, and manage relationships with external content vendors and direct UGC creators
• Develop and expand an internal creator network to enable recurring, on-demand content support as business priorities evolve
• Negotiate briefs, timelines, and deliverables with partners to meet production goals and budget requirements
• Maintain organized records of creator performance, capabilities, and contact information

Content Strategy & Briefing

• Own the entire content creation process from concept through delivery
• Develop strategic briefs that guide creators to produce content optimized for multiple channels and use cases (organic social, paid social, TikTok Shop, performance media, and PDPs)
• Establish content guidelines and quality standards that align with brand voice and platform requirements
• Identify content gaps and opportunities based on business priorities, campaign performance, and platform trends

Content Production & Quality Management

• Partner directly with the Content Editor to review, provide feedback, and iterate on content
• Ensure all UGC meets brand standards and platform requirements before deployment
• Manage content workflow, timelines, and delivery schedules
• Coordinate between creators, the content editor, media teams, and brand stakeholders to resolve production issues and optimize output

Team Leadership & Development

• Manage and mentor the Content Editor, providing clear direction, feedback, and support for professional growth
• Foster a collaborative environment that drives quality and efficiency
• Contribute to process improvements and scaling of the UGC program

Process & Optimization

• Communicate status updates, learnings, and strategic recommendations to leadership
• Provide insights and recommendations to improve future briefs and creator selection
• Partner with vehicle leads to understand performance, incorporating strategic learnings into future content
• Help scale and optimize our content ecosystem across all Relatable brands

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field ideal
• 3-5 years of experience in content briefing, UGC management, creator relations, or social content strategy
• Proven experience managing relationships with creators
• Strong understanding of content strategy and performance across multiple social platforms (TikTok, Instagram, YouTube, etc.)
• Experience briefing content for paid media campaigns and understanding how content performs across different use cases
• Excellent project management and organizational skills
• Clear communication skills with ability to brief creative work effectively and give constructive feedback to internal and external team members
• Ability to manage multiple projects, stakeholders, and deadlines simultaneously
• Comfort navigating ambiguity and adapting to shifting business priorities

Preferred Qualifications

• Existing network of UGC creators or agencies you can leverage
• Direct experience with TikTok Shop or other e-commerce social platforms
• Expert on Monday.com
• Demonstrated people management experience

Why Join Us?

Bring Trends to Life – We don’t just follow what’s next—we create it. Innovation and creativity are at the core of everything we do.

Energized Culture – Fast-paced, dynamic, and fueled by fresh ideas. Your impact is seen, heard, and celebrated.

Radical Transparency – No guesswork. We believe in open dialogue, direct feedback, and shared success.

Beyond Benefits – Competitive pay, standout perks, and real investment in your growth.

Push Boundaries – If you want to shape the future and turn ideas into reality, you belong here.

Benefits & Perks

• Healthcare, Vision, & Dental: Competitive / Best in Class Plans
• FSA & HSA Options: Pick what suits you (can’t do both).
• 401K with 3% Match: Eligible after 90 days.
• Financial Planning & Charity Match

Time Off

• PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays

Wellness & Growth

• Classpass Membership
• Continuous Learning & Dedicated Learning Hours
• Remote & Hybrid Work Options

Extras

• Commuter Benefits
• Women In Toys Membership
• Parental Leave: After 1 year.

The Legal bits

The salary range for this role is $95,000.00 - $115,000.00 annually, plus eligible for an annual target bonus prorated from the start date. This is the lowest to highest salary we in good faith, believe we would pay for this role at the time of this posting. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change.

As an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER , What Do You Meme does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, What Do You Meme will not discriminate against any applicant or employee because they is disabled, a disabled veteran, or a veteran of the Vietnam era, provided they are qualified and meets the requirements established by What Do you Meme for the job.