VP of Shopper Marketing

VP of Shopper Marketing

Department: Account Management


Employment Type: Full Time

Location: Hybrid - US (New York)

Reporting To: Mike Clarke

Compensation: $200,000 / year

Description

VP Shopper Marketing - Americas

We are seeking a VP of Shopper Marketing to lead the strategic growth, commercial performance, and delivery of best-in-class shopper marketing solutions across North and Latin American markets.

This is a senior leadership role operating at the intersection of shopper insight, retail strategy, and commercial activation. You will act as both a senior client partner and capability leader, responsible for expanding existing client relationships, driving new business opportunities, building high-performing teams, and positioning the agency as a trusted partner in shopper-led growth and transformation.

Purpose of the role

Shopper & Retail Strategy Leadership

• Define and lead an Americas-wide shopper marketing strategy aligned to client priorities and growth objectives
• Translate shopper insight into scalable, commercially impactful strategies
• Ensure consistency and adoption of global shopper marketing frameworks across Americas clients

Commercial Growth & New Revenue Development

• Drive sustainable revenue growth through expansion of shopper marketing scope with existing clients
• Identify white-space opportunities to unlock incremental revenue and capability expansion
• Lead strategic new business initiatives, including multi-market pitches and shopper capability programs

Senior Client Partnership & Advisory

• Act as a senior strategic advisor to client leadership teams
• Partner with clients to assess shopper marketing maturity and co-develop capability roadmaps
• Design and deliver joint workshops, training, and transformation initiatives that drive value and revenue

Team Leadership & Capability Building

• Lead, mentor, and inspire a high-performing Americas shopper marketing community
• Build future-ready capability across insight, strategy, activation, and measurement
• Foster a collaborative, entrepreneurial culture with a strong sense of ownership and accountability

Innovation, Thought Leadership & Market Influence

• Champion innovation across omnichannel planning, retail media, and data-led activation
• Develop and deliver thought leadership through executive briefings, client events, and industry forums
• Position the business as a long-term strategic partner in shopper transformation, not just execution

Cross-Functional & Regional Collaboration

• Partner closely with insight, analytics, activation, and commercial teams to deliver integrated solutions
• Align Americas initiatives with global frameworks and best practice
• Embed shopper-first thinking across client engagements and internal teams

Skills, Knowledge and Expertise

• Proven senior leadership experience in shopper marketing, retail strategy, or related disciplines
• Deep understanding of CPG, US and Latin American retail environments, and shopper decision-making
• Strong commercial acumen with a track record of revenue growth
• Experience leading multi-market teams and complex client engagements across the Americas
• Consultancy mindset with the ability to influence at C-suite and senior client levels
• Strong communicator able to translate insight into compelling strategic narratives

Benefits

Why adm-indicia adm-indicia is a global leader in shopper and below-the-line marketing execution - partnering with brands to deliver impact where purchase decisions are made.

This role offers the opportunity to:

• Drive significant revenue growth across major global brands.
• Operate at executive level within a globally connected agency.
• Influence shopper strategy across markets and channels.
• Shape long-term client partnerships.
• Play a central role in the commercial success of the agency.

This is a role for a commercially driven shopper leader who wants to turn relationships into revenue and strategy into growth.

We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.