Senior Demand Generation Manager

About Swap

Swap is building the agentic commerce OS - unifying logistics, returns, payments, tax, and cross-border operations into a single AI-driven platform that helps brands sell anything, anywhere. We replace the static storefront with a store built for the AI era: fully branded, intelligent, and optimized from discovery to conversion.

We're a team of 250+ across hubs in New York, London, Amsterdam, Tel Aviv, and Austin, trusted by 700+ brands and backed by $170M in funding from ICONIQ, DST Global, Cherry Ventures, and QED. We've been named one of Fast Company's top 10 most innovative companies and one of LinkedIn's top 5 startups of 2025, with coverage in WSJ, The New York Times, Business of Fashion, and Forbes.
About the Role

Our website is our highest-leverage owned channel - load-bearing for the brands we serve today and central to our move upmarket. As buyers increasingly research vendors through AI-driven and answer-engine surfaces, the brands that own search, content, and conversion end-to-end will win the next phase of demand.

We're hiring a Senior Demand Generation Manager, Web & Content to own and compound that advantage. You'll be the dedicated owner of Swap's organic and demand generation ecosystem across SEO, AEO, GEO, conversion optimization, and content - turning the website into a measurable, compounding pipeline engine. You'll partner closely with our brand, product, paid media, RevOps, and agency partners, and you'll build the agentic, AI-assisted workflows that let a lean team produce and optimize at scale.

This is a builder's role for someone who is equally comfortable in a technical SEO audit, a CRO experiment design, and a content brief - and who measures success in pipeline, not page views.
What You'll Do

Organic growth strategy (SEO / AEO / GEO)

• Own and evolve Swap's SEO, AEO, and GEO strategy - improving discoverability across traditional search engines and AI-powered discovery platforms.
• Identify high-intent keyword opportunities aligned to pipeline, and build content and page architecture to win them.
• Build scalable backlink and authority-building programs to strengthen domain authority and organic performance.
• Run ongoing competitive analysis across organic search, paid search, AI discovery surfaces, and positioning to surface gaps and emerging behaviors.
• Design agentic, AI-assisted content workflows that accelerate high-quality production, optimization, testing, and distribution at scale.

Website & conversion optimization (CRO)

• Partner with web, design, and brand teams to improve site performance and conversion across the funnel.
• Optimize landing pages, CTAs, forms, and user journeys; build a per-account and campaign landing-page system that supports targeted growth.
• Analyze behavioral and funnel data to find drop-off points and growth opportunities, and run a disciplined experimentation program.

Paid & organic alignment

• Align paid and organic search strategy on keywords, audiences, and messaging to maximize efficiency and conversion.
• Surface insights from paid campaigns to sharpen organic content - and vice versa.

Content & social optimization

• Own the editorial calendar, asset library, and thought-leadership cadence, aligning content output to demand and account-based marketing.
• Improve organic social discoverability and engagement, with a focus on LinkedIn and other relevant channels.
• Partner with content, creative, and sales to build content that influences pipeline and revenue.

Reporting & measurement

• Track and report on growth metrics tied to pipeline and revenue influence.
• Partner with RevOps and analytics to improve attribution visibility and measurement frameworks across organic and paid.
• Translate performance data into clear insights and prioritized recommendations.

What You'll Bring

• 5+ years in demand generation, growth, or organic marketing at a B2B SaaS or technology company, with a track record of driving measurable pipeline.
• Deep, hands-on expertise in technical and content SEO, plus a strong point of view on AEO/GEO and how AI-driven discovery is changing B2B buying.
• Proven CRO experience - landing pages, experimentation, and funnel optimization that moved conversion, not just traffic.
• Highly analytical and comfortable owning the numbers: search and web analytics, attribution, and performance reporting.
• Fluency with modern AI-assisted and agentic content/optimization workflows, and a builder's instinct for turning manual work into scalable systems.
• Strong cross-functional operator who can partner with brand, product, paid, sales, RevOps, and external agencies.
• Execution-oriented and outcome-driven - you ship, measure, learn, and iterate quickly.

Bonus Points

• Experience marketing to ecommerce, retail, or commerce-infrastructure buyers.
• Familiarity with ABM motions and supporting enterprise pipeline.
• Hands-on experience with workflow automation tools and building content/SEO tooling.
• Experience with structured data and schema (FAQPage, Article, Organization) for search and answer-engine visibility.

Compensation

The base salary range for this role is $135,000-$180,000, plus equity and a competitive benefits package. Final offer is determined by experience, skills, and qualifications. We share in the long-term success you help build.

Benefits

Benefits vary by location and may include:

• Comprehensive health and wellness benefits.
• Competitive salary and equity - share in the success you help build.
• Retirement / pension contributions.
• Hybrid, flexible work environment.
• Enhanced parental leave.
• Generous annual leave, plus a paid day off for your birthday.
• Weekly team breakfast, plus regular socials and celebrations.

How We Work

Our values shape how we show up every day:

• Strive boldly - we take bold risks and believe greatness comes from daring to try.
• Win together - collaboration is in our DNA; we grow stronger by combining diverse talents.
• Act fast - fail fast, learn faster; speed is our edge and learning is our fuel.
• Progress through innovation - we use bold thinking, data, and insight to shape the future of commerce.

Equal Opportunity

Swap is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.

Ready to build it and own it? Explore open roles at Swap.