Senior Demand Generation Manager

Senior Demand Generation Manager

Location: Remote, USA Work Arrangement: Remote

About the Role

The Senior Demand Generation Manager is responsible for developing and executing integrated demand generation strategies that create, accelerate, and measure pipeline growth within assigned regions, industries, or market segments. This role owns end-to-end demand generation planning and performance — utilizing digital campaigns, ABM, webinars, nurture programs, partner programs, SDR alignment, content activation, and field marketing integration.

The Senior Demand Generation Manager is accountable for pipeline performance, forecasting, optimization, and revenue impact — while serving as a strategic advisor and thought leader across the marketing organization. This is a role for someone who brings a data-driven mindset, strong cross-functional instincts, and a passion for driving measurable business outcomes.

Your Role Responsibilities? Here's What You'll Do.

• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives — owning demand strategy for assigned regions, industries, or market segments and building quarterly and annual pipeline generation plans that proactively identify risks and opportunities.
• Design and execute integrated demand programs utilizing digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions — leveraging AI-enabled tools and automation to improve efficiency, scale, and performance across the buyer journey.
• Monitor pipeline health and recommend actions to improve performance and conversion rates — operating with full accountability for measurable pipeline contribution, forecasting, optimization, and business outcomes.
• Partner directly with Sales counterparts, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities — participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews.
• Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to maximize pipeline performance — establishing KPIs and reporting frameworks to measure demand generation effectiveness and drive optimization through testing, experimentation, and data-driven decision-making.
• Operate as a trusted advisor and innovative thought leader — mentoring, coaching, and training team members, providing feedback to leadership on team capabilities, and contributing significantly to the overall growth and quality of the marketing organization.

Role Essentials

• Bachelor's degree or equivalent experience, with 5+ years of B2B marketing experience and 3+ years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.
• Proven success partnering with Sales to achieve pipeline and revenue goals — with the ability to align marketing investments to business priorities across assigned regions, industries, or market segments.
• Experience using marketing automation, CRM, analytics, and digital marketing technologies to manage, report, and optimize demand generation program performance.
• Strong communication, project management, analytical, and stakeholder management skills — with the ability to present performance insights and recommendations clearly to sales and marketing leadership.
• Demonstrated ability to operate as a strategic advisor — with accountability for measurable pipeline contribution, end-to-end demand generation planning, and continuous improvement through data-driven decision-making.

What We'd Like to See

• Experience leveraging AI and automation tools to improve marketing effectiveness, scale targeting, and enhance personalization across the buyer journey.
• Experience deploying and optimizing campaign playbooks in partnership with global campaigns teams — tailoring execution for specific audiences, regions, or market needs.
• Proven ability to mentor, coach, and train marketing team members — contributing to knowledge sharing, capability building, and the evolution of demand generation best practices.
• Experience participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews — bringing actionable demand insights and recommendations to revenue leadership.
• Demonstrated ability to activate marketing tactics across the full buyer journey — from awareness and engagement through opportunity creation and pipeline acceleration.

Pay Transparency

The compensation range for this role is $132,334 – $148,612 per year. Actual compensation will be determined based on experience, qualifications, and other job-related factors in accordance with applicable laws.

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

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About Hyland Life

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.