Content Strategist
Purple Drive
Overview: Job Title: Content Strategist Location: Minnesota (MN), Irving, TX, or Charlotte, NC Experience Required: 8+ Years Employment Type: Contract Role Overview We are seeking an experienced Content Strategist to lead the planning, development, and optimization of content across web, social, and digital marketing channels. This role requires strong strategic thinking, editorial expertise, and data-driven decision-making to ensure content aligns with brand standards, engages target audiences, and supports overall marketing and business objectives. The ideal candidate will collaborate closely with cross-functional teams and leverage emerging trends, including Generative AI , to enhance content effectiveness and scalability. Key Responsibilities Content Strategy & Leadership
- Develop and execute comprehensive content strategies across web, social, and digital campaigns.
- Ensure all content aligns with brand voice, tone, messaging, and marketing objectives .
- Define content frameworks, messaging hierarchies, and storytelling approaches.
- Partner with product marketing, UX, design, development, and content authoring teams to deliver cohesive and consistent digital experiences.
- Provide strategic guidance on content structure, flow, and user engagement.
- Monitor and analyze content performance metrics such as engagement, conversion, and SEO impact.
- Use insights from Google Analytics, Adobe Analytics , and related tools to continuously refine content strategies.
- Explore and apply emerging content trends , including AI-driven and Generative AI tools , to improve personalization, efficiency, and scale.
- Recommend innovative approaches to content creation, distribution, and optimization.
- Maintain editorial calendars , content standards, and governance frameworks.
- Enforce best practices for quality, accessibility, SEO, and brand compliance.
- Lead knowledge-sharing initiatives and contribute to content maturity across teams.
- 8+ years of experience in content strategy, digital content, or content marketing roles.
- Proven experience developing content strategies aligned with business and marketing goals .
- Strong SEO knowledge , including keyword research, on-page optimization, and search trends.
- Hands-on experience with Content Management Systems (CMS) such as Adobe Experience Manager (AEM), WordPress , or similar platforms.
- Expertise in analytics and performance tracking using tools like Google Analytics and Adobe Analytics.
- Excellent writing, editing, and storytelling skills across multiple formats (web, social, email).
- Experience with audience research, persona development , and content personalization.
- Strong project management skills with the ability to manage timelines, editorial calendars, and multiple priorities.
- Strategic thinking with a strong data-driven mindset.
- Excellent communication and stakeholder collaboration skills.
- Ability to balance creativity with structure and governance.
- Adaptability to evolving digital platforms, tools, and AI-driven content solutions.
- High attention to detail and commitment to quality.
Vacancy posted 19 hours ago
Similar jobs that could be interesting for youBased on the Content Strategist in Minneapolis, MN vacancy
- ...Content Strategist Location: Minneapolis, MN Duration: Fulltime Content Strategy Leadership: Develop and implement comprehensive content strategies for web, social, and digital campaigns. Ensure content aligns with brand voice, tone, and overall marketing objectives...SuggestedFull time
JConnect Infotech
Minneapolis, MN2 days ago $60k - $90k
...Content Strategist Job Category: Marketing Full-Time Hybrid Minneapolis, MN 55425, USA Description CONTENT STRATEGIST Job description ABOUT THE COMPANY Crecera Brands is the driving force behind Sportsman's Guide, Salt Strong, The Golfer...SuggestedFull timeSeasonal workWindquest
Minneapolis, MN1 day ago- ...Senior Content Strategist At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools...SuggestedWork at officeLocal areaRelocation package3 days per week
Intracept by Boston Scientific
Saint Paul, MN2 days ago $85k - $100k
...Senior Content Strategist CourtAvenue is a company of industry experts accelerating digital transformation for the world's most ambitious companies. At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the...SuggestedWork at officeRemote workMonday to FridayCourtAvenue
Minneapolis, MN2 days ago- All Jobs > Temp Content Strategist -Amazon About the Company We’ve been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve. We’re uncomfortable calling ourselves experts - since Amazon is always changing...SuggestedTemporary work
$60k - $90k
CONTENT STRATEGIST Job description ABOUT THE COMPANY Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golfer’s World, Play Baseball and Play Softball, five of America’s leading retailers of outdoor gear, sporting goods and golf supplies...Full timeSeasonal work- Global Overview in Minnetonka, Minnesota is seeking a Content Strategist who will develop and manage integrated marketing campaigns from start to finish. Candidates should possess a bachelor’s degree and at least 5 years of experience in advertising or marketing. Strong...
$24 - $27 per hour
New Perspective in Minnetonka, MN is seeking a Social Media & Digital Content Manager. This full-time role focuses on developing and implementing social media strategies to boost engagement and recruitment. Responsibilities include managing company social media pages, creating...Hourly payFull time$50k - $60k
...together, and that a rigorous education in both leads students to lives of meaning and purpose. We are looking for a talented Marketing Content Specialist who shares that conviction and wants to use their gifts to help families discover and support our school. This is a...Full timeCasual workImmediate startAfternoon shiftProvidence Academy
Plymouth, MN4 days ago- ...Content Experience Specialist Our F500 Medical Device client has an exciting opportunity for a Content Experience Specialist. Job Summary: Our client is seeking a Content Experience Specialist, who is passionate about creating innovative, compelling, and motivating...Contract workWork experience placement
Pharmavise
Maple Grove, MN2 days ago - ...Senior Content Specialist Reporting to the Associate Creative Director, the Senior Content Specialist will support various writing responsibilities that fall within the Marketing team. This person will work closely with the marketing managers and VP as well as supporting...Work at officeWork from homeFlexible hours
Ergodyne
Saint Paul, MN12 days ago $25.25 - $35.25 per hour
...Shoprite and Albertsons) in order to drive customer acquisition and increased sales. # Responsible for analyzing and updating product content for Search Engine Optimization within online retail websites in order to drive product discovery. # Responsible for the...Hourly payWork experience placementWork at officeColumbus Craft Meats
Minneapolis, MN1 day ago- ...plant. Fast Horse, an award-winning, creative communications agency, is seeking a talented social creative who has a passion for content conceptualization and creation. You constantly have your pulse on the latest TikTok trends and social platforms, with a natural...Work at office
Fast Horse
Minneapolis, MN4 days ago - This job opportunity is available at ANY location in the United States. Ideally, selected candidates will be near a JACOBS U.S. based office, but we intend to hire the "best" candidates. We are seeking a Digital Delivery Coordinator to support the design and execution...Work at office
Jacobs
Saint Paul, MN2 days ago $63k - $80k
Overview Cambria’s creative team seeks a Video Production Specialist to execute high‑quality video content for marketing, training, and sales initiatives. The role will focus on Instagram, YouTube, and other digital platforms while supporting photography when needed. Responsibilities...Work experience placementFlexible hours- ...Description This role is an integral member of Cambria’s creative team responsible for the end-to-end execution of high-quality video content that supports marketing, training, and sales initiatives. The position requires a strong blend of production skills, creative...Work experience placementFlexible hours
$20 - $23 per hour
...divh2Restoration Inventory Specialist/h2pThe Restoration Contents Handling Specialist plays a vital role in SERVPROs restoration and contents division. This position involves packing, moving, transporting, and storing customer belongings safely and efficiently during...Hourly payRelocationShift workAfternoon shift- ...business goals. This position offers exposure to a wide range of marketing functions, including campaign strategy, email marketing, content development, and performance analysis, making it an excellent opportunity for a well-rounded marketing professional looking to grow...Contract workFlexible hours
Dahl Consulting
Minnetonka, MN19 hours ago - ...Content Management Associate (Knowledge Specialist Team) Hybrid (USA) The Content Management Associate (Knowledge Specialist Team) solves internal queries posed by CT BL team members related to knowledgebase issues and licensing nuances across all industries. The Content...Work at office
$23 - $26 per hour
Job Duties Job Overview This individual will help to ensure that the digital marketing and creative services process runs smoothly. The Digital Project Coordinator is responsible for organizing project direction from the Account Reps, Managers and Promotions teams...Hourly payWork at officeShift workHubbard Broadcasting
Saint Paul, MN3 days ago- A multinational company is seeking students for a position as an Internship - Journalist and FB Administrator. Responsibilities include publishing articles and promoting the company's website on social media. Knowledge of Facebook administration and Wordpress is advantageous...Full timeInternshipRemote workWork from home
ATIA
Minneapolis, MN19 hours ago - ...display advertising Track and optimize campaign performance using analytics and KPI reporting Oversee social media strategy, content calendars, and audience engagement Support landing page optimization, A/B testing, and conversion improvements...Contract workFor contractorsFreelanceLocal area
Staffmark Group
Minneapolis, MN1 day ago $55k - $60k
...generative AI and data intelligence to expand brand visibility, engagement, and enrollment growth. Plan, create, and publish regular content highlighting our schools, programs, staff, and culture. Monitor engagement, respond to comments, and foster authentic online...Temporary workLocal area- ...experiments ~ Preferred: experience in SEO/AEO strategy and content development ~ Availability to work in-office in Bloomington,... ...our digital marketing team at August Ash as a Digital Marketing Strategist. If you love the challenge and responsibility of creating and...Full timeWork at office
August Ash
Minneapolis, MN19 hours ago $51k - $80k
...lead nurture programs that guide prospects through the marketing funnel Use AI tools to support campaign development, marketing content creation, and analysis Help develop repeatable workflows that improve marketing efficiency Evaluate new AI tools that support...Temporary workRemote workDigi International
Hopkins, MN3 days ago$60k - $70k
Benefits: Competitive salary Health insurance Opportunity for advancement Paid time off Training & development Digital Marketing Specialist (SEO Focus) Company: Direct Clicks Inc. Job Type: Full-Time or Hourly Based on Experience Location: Remote – ...Hourly payFull timeLocal areaRemote workDirectClicks
Roseville, MN1 day ago- ...Summary August Ash is seeking a Senior Digital Marketing Strategist to lead multi-channel growth programs for a portfolio of B2B,... ...Execution SEO: drive technical/site architecture improvements, content strategy, internal linking, schema, and E-E-A-T; collaborate...Full time
August Ash
Minneapolis, MN19 hours ago $75k - $100k
...Digital Marketing Specialist is responsible for overseeing Zinpro's marketing automation, analytics, agency oversight, and website content execution. This role partners closely with global and regional marketing teams to deliver high-quality digital campaigns, actionable...Work at officeLocal areaWorldwideOverseasZinpro
Eden Prairie, MN4 days ago- Digital Specialist This Digital Specialist role at Ergodyne reports to the Digital Marketing Manager and helps execute and scale our digital marketing efforts, with a specific focus on advertising and email. You'll build email campaigns and automated programs while ...Work at officeWork from homeMonday to ThursdayFlexible hours
Ergodyne
Saint Paul, MN4 days ago $31.72 - $41.24 per hour
TITLE: Digital Marketing Specialist REPORTS TO: Director of Marketing & Communications STATUS: Non-E xempt; Part-Time , 0.5 FTE (20 hours/week) LOCATION: Minneapolis; Primarily Remote; Some Onsite Work Required COMPENSATION: $31.72/hour - $41.24/hour Job ...Part timeRemote workMacphail Center for Music
Minneapolis, MN19 hours ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Content Strategist. Be the first to apply!
Related searches
- marketing content specialist Minneapolis, MN
- digital marketing coordinator Minneapolis, MN
- content specialist Minneapolis, MN
- math content creator Minneapolis, MN
- content creator Minneapolis, MN
- content creation specialist Minneapolis, MN
- content marketing strategist Minneapolis, MN
- web content administrator Minneapolis, MN
- web content editor Minneapolis, MN
- social media and content marketing specialist Minneapolis, MN