Associate Director, Content Capabilities - Innovation, DAM, Metadata, Content Intelligence

Build, lead, and evolve a high-performing team of DAM librarians, metadata specialists, and information management professionals responsible for the stewardship of enterprise content assets. Establish best-in-class practices for cataloging, indexing, taxonomy management, metadata governance, archival strategies, and knowledge organization. Serve as the organization's thought leader in information architecture, librarianship, metadata science, and digital knowledge management, driving content discoverability, reuse, AI readiness, and enterprise content value. Oversee migrations/bulk uploads and ongoing asset health, asset lifecycle management including ingestion, curation, archival, de-duplication, metadata completeness, and quality controls. Ensure proper rights and usage metadata is captured and enforced across all assets Own the end-to-end lifecycle of DAM platform, from initial implementation and configuration through ongoing support and enhancement Serve as business product owner for DAM, managing roadmaps, backlogs, releases, and vendor relationships (e.g. Adobe, Veeva, system integrators) Monitor DAM adoption, performance, usage analytics, and business impact metrics to continuously improve platform value and user engagement. Define and govern enterprise taxonomy frameworks, including controlled vocabularies aligned to channels, audiences, claims, and customer journeys Ensure consistent metadata capture at asset and component levels to support discoverability, reuse, and compliance Lead metadata QA processes, completeness standards, and governance workflows to ensure tagging accuracy and integrity Partner with content creation, operations, and agency teams to embed taxonomy standards within asset development and submission processes Define and execute enterprise content reuse strategy across brands, channels, and markets Establish reuse KPIs (e.g., reuse rate, duplicate asset reduction, time-to-find) and monitor performance Establish metadata schemas and tagging standards across DAM and connected platforms to support discoverability, reuse interoperability, and compliance. Lead the evolution of metadata and taxonomy capabilities to support AI-powered search, content recommendation, generative AI. Drive innovation initiatives that enhance content discoverability, automation, and operational efficiency. Requirements B.S. required; MS/MBA/PhD preferred. 5+ years of experience in content operations, DAM, marketing operations, or digital asset governance Deep working knowledge in DAM platforms (e.g., Adobe AEM Assets, Veeva Vault) and asset lifecycle management Proven experience designing and governing taxonomy, metadata frameworks, and tagging standards Strong understanding of content creation, approval, and distribution workflows in regulated environments Experience enabling content measurement through metadata, tagging, and analytics integration Experience with: Content technologies (Adobe, Veeva, Figma, etc.) & Marketing analytics, content performance measurement, and data-driven decision-making Ability to connect content structure (taxonomy/metadata) to business outcomes (performance, cost, speed) Analytical mindset with ability to define KPIs and translate data into actionable insights Familiarity with omnichannel marketing ecosystems and content activation Knowledge of content creation-to-approval workflows (MLR) and regulatory expectations in a biopharmaceutical or regulated industry. Exceptional stakeholder management skills with demonstrated success influencing senior leaders and cross-functional teams in a large, matrixed organization. Excellent verbal and written communication; able to create clear component documentation, training materials, and executive presentations. Excellent communication and training skills required. Core Competencies Demonstrates expertise in Digital Asset Management (DAM), metadata governance, and content lifecycle management, with a strong focus on taxonomy design and analytics integration to drive content discoverability and operational efficiency. Highest-signal resume keywords Digital Asset Management (DAM) Metadata Governance Taxonomy Design Content Lifecycle Management Content Performance Measurement ATS Optimization Keywords Hard Skills Metadata Frameworks Asset Lifecycle Management Content Technologies Analytics Integration KPI Definition Content Reuse Strategy Quality Assurance Processes Regulatory Compliance AI-Powered Search Content Activation Soft Skills Stakeholder Management Influencing Senior Leaders Communication Skills Training Skills Analytical Mindset Industry Keywords Content Operations Digital Asset Governance Omnichannel Marketing Biopharmaceutical Industry Regulated Environments Tools & Technologies Adobe AEM Assets Veeva Vault Figma Marketing Analytics Tools #J-18808-Ljbffr Jobtailor