Director Customer Growth Marketing

Paessler is looking for a Director Customer Growth Marketing who is ready to help thousands of IT teams get more value from PRTG every day. A lot of our growth story is already inside our customer base: teams that start with PRTG to monitor one site often end up running their entire infrastructure on it. This role exists to make that happen deliberately rather than by accident.You will own expansion volume as your primary KPI and build the programs that deliver it, from finding the customers who are ready to grow, to understanding what triggers that moment, to building the campaigns and communication flows that meet them there. The role reports into the VP Marketing and leads a team of two. You will also be the connective point between Marketing, Customer Success, Sales and Product for everything across the customer lifecycle.This is a builder role. Some of what you inherit needs sharpening. Some of it does not exist yet and you will design it from a blank page. We are looking for someone who is energized by that.YOUR TASKSOwn expansion volume for the business. Carry the target for growth within the existing customer base, and own the programs that get us there.Build the lifecycle programs behind it. Identify growth signals in product usage and account data, then design segmented campaigns that act on them at the right moment for different customer stages, industries and usage patterns.Run a real test and learn practice. Decide what to try, measure results quickly & accurately, scale what works, and rethink or kill what does not.Own the communication flows that carry the funnel. The customer newsletter, email and webinar programs, and product and feature adoption campaigns, tailored to the difference between SMB / mid-market and decentralized enterprise customers.Own the reporting for customer expansion. A clear, credible view of what is working across the funnel and where we should invest next.Partner with Customer Success on onboarding and adoption. Help new customers reach value quickly, and turn strong adoption into lower churn and repeatable expansion demand.Lead and grow your team. Two people today, plus a point of view on where the function should go from here.YOUR PROFILE8+ years in B2B tech marketing, with real depth in customer lifecycle, expansion or growth marketing, ideally in SaaS or infrastructure software.A builder. You can point to programs, funnels and communication flows that did not exist before you arrived.Growth mindset and rigor. You treat programs as experiments, form hypotheses, measure results honestly, and iterate rather than set and forget.Commercial fluency. You are comfortable owning a revenue target, and you understand NRR / GRR, churn, customer lifetime value and product adoption metrics well enough to argue about them.Credibility with technical audiences. You have marketed to IT professionals, engineers and systems administrators, and you know what earns their attention.A natural coordinator with presence. You keep cross-functional work aligned and moving, and you operate as a peer to Sales, CS and Product leadership rather than as a service function.Excellent communication skills in English. You present ideas clearly and can engage and inspire a team.FACTS FOR YOUMany possibilities to further develop your individual skillsetInnovative and creative work environment with plenty of room for new ideasA structured onboarding phase with experienced colleaguesFlexible working hours and a family-friendly environmentPermanent employment contractA great working atmosphere in an enthusiastic international team with flat hierarchiesPaessler is a fast-growing midsized company that has been in the market for 20 yearsThe company is focused on long-term goals and is currently comprised of 400+ employeesINTERESTED?Make it easy for yourself and use the application button below. And at the end, a very important note:For us, diversity is more than just a word — it's a commitment. Our job posts are geared towards all people, regardless of their gender, sexual orientation, background, faith, or physical abilities. We value diversity and strive to create a work environment that prioritizes equal opportunities and inclusion. In line with this objective, please note that candidates with severe disabilities will be given preferential consideration over applicants with equal qualifications. At Paessler, we're determined to break down barriers and provide everyone with the chance to develop their full potential. Please feel free to let us know if you believe there are ways we can improve the wording of our jobs posts or our overall recruitment approach. Let's work together to create a more colorful and inclusive corporate culture!Own expansion volume for the business. Carry the target for growth within the existing customer base, and own the programs that get us there.Build the lifecycle programs behind it. Identify growth signals in product usage and account data, then design segmented campaigns that act on them at the right moment for different customer stages, industries and usage patterns.Run a real test and learn practice. Decide what to try, measure results quickly & accurately, scale what works, and rethink or kill what does not.Own the communication flows that carry the funnel. The customer newsletter, email and webinar programs, and product and feature adoption campaigns, tailored to the difference between SMB / mid-market and decentralized enterprise customers.Own the reporting for customer expansion. A clear, credible view of what is working across the funnel and where we should invest next.Partner with Customer Success on onboarding and adoption. Help new customers reach value quickly, and turn strong adoption into lower churn and repeatable expansion demand.Lead and grow your team. Two people today, plus a point of view on where the function should go from here.8+ years in B2B tech marketing, with real depth in customer lifecycle, expansion or growth marketing, ideally in SaaS or infrastructure software.A builder. You can point to programs, funnels and communication flows that did not exist before you arrived.Growth mindset and rigor. You treat programs as experiments, form hypotheses, measure results honestly, and iterate rather than set and forget.Commercial fluency. You are comfortable owning a revenue target, and you understand NRR / GRR, churn, customer lifetime value and product adoption metrics well enough to argue about them.Credibility with technical audiences. You have marketed to IT professionals, engineers and systems administrators, and you know what earns their attention.A natural coordinator with presence. You keep cross-functional work aligned and moving, and you operate as a peer to Sales, CS and Product leadership rather than as a service function.Excellent communication skills in English. You present ideas clearly and can engage and inspire a team.Many possibilities to further develop your individual skillsetInnovative and creative work environment with plenty of room for new ideasA structured onboarding phase with experienced colleaguesFlexible working hours and a family-friendly environmentPermanent employment contractA great working atmosphere in an enthusiastic international team with flat hierarchiesPaessler is a fast-growing midsized company that has been in the market for 20 yearsThe company is focused on long-term goals and is currently comprised of 400+ employees