Director, US Payer & Value Marketing
$205.62k - $266.09kGilead
Gilead Sciences seeks a Director to lead payer and value marketing strategy across its US cell therapy portfolio. This role develops communication strategies, payer-facing tools, and evidence-based resources while managing a team and collaborating across functions to support patient access and reimbursement objectives.
Responsibilities
- Lead development and refinement of portfolio-level payer and value marketing strategy for CAR T and cell therapies
- Oversee creation of payer-facing tools including value stories, budget impact models, and economic resources
- Partner with HEOR, Medical Affairs, and Brand to align evidence-based strategies with access objectives
- Manage team members responsible for product-specific payer tactics across in-line and launch products
- Monitor payer coverage dynamics and support readiness for launches and lifecycle milestones
Requirements
- Leadership experience managing cross-functional teams in payer marketing or market access
- Deep knowledge of US payer landscape, reimbursement, and access dynamics
- Experience developing payer communication strategies and value narratives
- Demonstrated ability to translate clinical and health economic evidence into stakeholder resources
- Project management and cross-functional collaboration skills
- Experience with budget impact modeling and economic analysis tools
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