Senior Content Strategist

About RentSpree RentSpree is the nation's leading home rental software. Our award-winning product suite simplifies the entire rental journey—from applications and screening to payments and lease management. Our mission is to bring transparency, efficiency, and trust to agents, landlords, and renters alike. With over 4 million users, partnerships with 300+ leading real estate companies and MLS platforms, and nine years of consistent growth, RentSpree is at the forefront of proptech innovation. Our award-winning solutions deliver automation and real-time insights that make renting faster, easier, and more secure for our customers. RentSpree is a proud Forbes' Best Startup Employer and we were also ranked one of BuiltIn Seattle’s Best Places to Work. As one of the fastest-growing property tech startups in the U.S., we’re looking for talented problem-solvers to contribute meaningful impact as we scale. Senior Content Marketing Manager — Seattle, WA (Hybrid) The Growth & Marketing team is building the growth engine across the entire RentSpree customer experience—fueling our next stage of scale. We’re data-driven, insight-obsessed, and committed to exceeding acquisition, adoption, and revenue goals while strengthening trust with both Agents and Landlords. As our Senior Content Marketing Manager , you will build the repeatable content engine that fuels both agents + landlords—supporting our growth roadmap while also unlocking new opportunities over time. This role is a core builder in shifting RentSpree from traditional marketing to a flywheel-driven growth system—one where RentSpree-produced content and user-generated content work in tandem. Our most credible voices aren't us: they're the agents and landlords already using RentSpree every day. This role finds, activates, and amplifies those voices alongside our own, creating compounding momentum across acquisition, activation, and retention. Hybrid in Seattle, WA — three in-office collaboration days weekly plus occasional travel for offsites and events. What You'll Do Build the Content Engine (end-to-end) Own content strategy across agents and landlords (B2C): develop an integrated content and distribution plan across education, testimonials, social content, webinars, customer advocacy video content, and community loops designed to drive flywheel momentum—not just awareness. Create scalable content that drives “Learn → Activate → Refer”: translate core product value and best practices into content that improves conversion, activation, and retention across both flywheels. Stand up repeatable production systems: build an editorial calendar, templates, a lightweight content ops system, and a measurable distribution plan (email, social, webinars, partner channels, in-product placements as applicable). You use AI wherever possible to speed up but do not use it to compromise on trust and authenticity. Drive durable growth through community, influence, and trust Launch and scale community programs that deepen engagement with agents and landlords—starting small, learning fast, and building repeatable loops that support acquisition and retention. Build a nano-influencer + customer advocate motion: recruit, enable, and activate credible voices (agents + landlords) to create trusted content, testimonials, and co-marketing moments. Develop a customer proof engine: systematically source and ship case studies, quotes, reviews, and short-form proof assets that support growth campaigns, lifecycle journeys, sales enablement, and product launches. Partner tightly with Growth, PMM, Product, Data, and Sales Collaborate on a flywheel-aligned roadmap: partner with Growth Marketing, Insights/Experimentation, PMM, and Product to ensure content + community efforts map to the highest-leverage opportunities and key metrics. Operate with experimentation rigor: define hypotheses, run tests, and iterate content/community motions based on performance and learnings—building a playbook the org can scale. Support brand elevation through bold, dynamic storytelling: help shift market perception of RentSpree beyond a point solution through clear, trusted, and differentiated narratives and customer stories. Use AI to scale output (responsibly) Leverage AI and agentic workflows to accelerate ideation, drafting, repurposing, distribution, and measurement—raising velocity without sacrificing quality or brand trust. Our job descriptions evolve with our business needs and priorities. In addition to the description above, your role may include additional tasks, projects and team support as needed. Skills You Bring 5-10+ years in content marketing, community, editorial, creator/influencer, or integrated marketing roles —ideally within SaaS, proptech, fintech, or marketplace / B2B2C or B2C businesses. Proven experience building repeatable content systems (not one-off campaigns): editorial strategy, production, distribution, and measurement. Strong instincts for trust-building storytelling : customer proof, testimonials, case studies, creator partnerships, and narrative development that moves adoption—not just engagement. Experience launching and scaling community or advocacy programs (online communities, webinar programs, ambassador programs, creator/influencer programs, customer councils). Comfort partnering cross-functionally with Growth, PMM, Product, Sales, and Data—and translating priorities into content and programs that drive measurable outcomes. Strong writing + editorial judgment , with the ability to adapt voice across personas (agents vs. landlords) and formats (short-form, long-form, scripts, live/webinar). AI fluency: hands-on use of AI tools/workflows to accelerate production, repurposing, and insights—brand-safe and quality-driven. Qualities You Practice These encompass our guiding principles and startup culture competencies: Take full ownership and accountability: Drives projects from idea to execution, with pride, urgency, and a “do what it takes” mentality. Collaborate with clarity, candor, and respect: Communicate openly and courageously, offer and receive feedback well, and build trust through transparency and reliable partnership. Strive for excellence while staying humble: Driven with a bias for action, hold a high bar, think critically, and continuously look to improve. Bring a versatile, proactive mindset: Adapt to evolving needs, anticipate challenges, take initiative, be resourceful, and embrace opportunities to achieve high quality results. Innovate and learn fast: Experiment, learn from failure, and seek opportunities to introduce new methods or diverse ways of achieving results. Engage in healthy debate and commit as a team: Contribute ideas, challenge constructively, and align quickly for decisive action. AI is a core skill: Equip yourself to use AI in your daily workflow, boosting productivity, accelerating RentSpree’s growth, and building future-ready career skills in a world where AI literacy is essential. Why Join Us? Our Award-Winning Benefits & Culture As a fast-growing startup, our culture is built on collaboration, curiosity, and the drive to build something meaningful together. From most comprehensive benefits starting on day one to an environment built on trust, respect, and belonging, we make sure our team feels supported every step of the way. Here’s what we offer: Compensation: $150k - 200k base dependent upon experience and leveling Equity Options: Share in the value we’re creating—your work makes a real impact. Team-First Culture: Join a group of talented, supportive teammates who inspire each other to do their best work and celebrate every win. Learning & Development: Ongoing support for your growth through resources, coaching, and career development opportunities. Health Coverage: Comprehensive employee + dependent medical, dental, and vision insurance, as well as HSA/FSA options. Plus, enjoy additional health perks like access to Headspace Care+, gym membership discounts, and much more — because your well-being matters, inside and out. Plan for your future: Life, disability, and Simple IRA retirement plan with company match to support your future. Flexible Vacation Policy: We trust you to take the time you need to rest and recharge. Holidays: Enjoy 12 holidays throughout the year, as a part of our commitment to honoring culture, history, and time to recharge. Events: We make time to connect and celebrate through reimbursable weekly team lunches, game nights, events, and more, both in-person and remotely. Recognition Programs: Team members can recognize their peers with Sprees, which are redeemable for gift cards and/or donations to an organization of your choice, or nominate a colleague for a S.P.R.E.E. Award to spotlight above-and-beyond contributions, which may be rewarded with a spot bonus. Our Work Anniversary Program also honors employee milestones with personalized tokens of appreciation! Business Expense Allowance & Internet Reimbursement: Get the tools and support you need to do your best work. Parental Leave & Fertility Support: Inclusive benefits to support you and your family, wherever you are in life. Legal & tax benefits: We offer group legal benefits and tax support through RocketLawyer. Seattle HQ: If you’ll be working from our Seattle office, you’ll receive a company-sponsored Orca card to cover the cost of public transportation to and from the office! Ready to Build Something Big? We’re a team of talented, kind, and supportive people who take ownership, move with urgency, and strive for excellence. If you’re ready to roll up your sleeves and take on exciting challenges, we’d love to hear from you, even if you don’t meet every requirement! EEO Statement RentSpree is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. RentSpree makes hiring decisions based solely on qualifications, merit, and business needs at the time. #J-18808-Ljbffr RentSpree