Senior Digital Marketing Specialist

Lifecycle Marketing Strategist

We are seeking a data-driven, Lifecycle Marketing Strategist to guide our customer acquisition and upsell efforts. This role will be based in Louisville, KY and is a hybrid role that has a requirement of working at least three days a week in the office. This role is responsible for understanding how leads come into the sales funnel, identifying high-value prospects, defining nurture strategy, and optimizing conversion for Mercer's Career Products business. You will be responsible for building the bridge between marketing curiosity and sales conversion by leveraging response and purchase data to create sophisticated, segmented customer journeys and campaigns.

We will count on you to:

• Act as the marketing strategy lead for our nurture campaigns, working with the execution team on data hygiene, lead routing rules, and the integration between sales and marketing activities.
• Formulate and execute test strategies to move leads through the sales funnel and optimize conversion and close rates.

• Provide creative direction for asset development (content, offers, ads/emails, landing pages)
• Take initiative to evaluate campaign effectiveness in partnership with data analytics team for continuous performance optimization
• Collaborate with internal partners to understand priorities, identify opportunities, and integrate into broader marketing strategy
• Prioritize high-intent prospects, ensuring the sales team focuses their energy on the most impactful leads.
• Create personalized, high-touch nurturing workflows that move leads from awareness to conversion using various media channels.
• Partner with marketing operations to design and build automated journeys using Microsoft Dynamics, optimizing platform capabilities for segmentation, personalization and performance.

What you need to have:

• 5+ years of experience in B2B marketing.
• Proven ability to map out a customer journey from first touch to final sale.

Deep understanding of audience segmentation and behavioral triggers. Problem solving, analytical and verbal/written communication skills. Self-starter with a strong work ethic and equal ability to work collaboratively with a team, cross-functionally, and with senior leadership. Comfort in leveraging analytics and performance metrics to make decisions.

What makes you stand out:

Strong experience leading both strategic development and tactical execution. Prior roles in lead lifecycle management. Experience working on B2B and/or HR audience campaigns. Familiarity with Microsoft Dynamics 365 CRM and marketing platforms.

What can you expect:

Work that challenges you. Opportunity to deliver impactful, innovative ideas and solutions to generate off-the-shelf sales and drive leads. A test and learn environment where new ideas to drive impact are encouraged. Work within a highly collaborative team environment. A company committed to enhancing the health, wealth, and careers of the clients we serve and their employees – and a company equally invested in the development of our people.

Mercer is a business of Marsh (NYSE: MRSH), a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting View email address on click.appcast.io. Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person.