Product Manager
Synectics
Description:
- Responsible for the development and strategic planning of specific marketing plans and activities for specific product(s)/project(s)/product line(s) to establish, enhance or distinguish placement within the competitive arena.
- Activities may include tactics, tools, logistics, campaigns, basic messaging and positioning.
- Develops business plans and product positioning in the marketplace.
- Oversees market research, monitors competitive activity, and identifies customer needs.
- Coaches others on specific products and/or projects.
- Responsible for compliance with applicable Corporate and Divisional Policies and procedures.
- Designs strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses.
- Contributes toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives and budget guidelines.
- Proposes the allocation of resources to assist in managing products' life cycle from concept through retirement by assessing needs and objectives.
- Ensures projects are consistent with product line strategy and messaging is effectively conveyed.
- Coaches others within Marketing in the development of projects and/or programs
- Understands project timeline and makes and presents recommendations based on risk analysis when project is off course.
- Thorough understanding of Diabetes business, product lines, market space, and businesses.
- Bachelor's degree plus 5-8 years of related work experience with a complete understanding of specified functional area, or an equivalent combination of education and work experience.
- MBA strongly preferred
- Certified Diabetes Care and Education Specialist (CDCES)
- Healthcare marketing experience within pharmaceutical and/or medical device organizations
- Ideally, healthcare marketing experience combined with management consulting experience
- Experience in clinical education or diabetes education combined with marketing is highly desirable.
- Portfolio is not required, but it is a plus.
Vacancy posted 4 days ago
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