Sr. Manager, Social Strategy - (Nutricia + Kate Farms)

Short Intro and About the Job

Job Summary

Leads social strategy, content direction, and audience development across a portfolio of brands, running social as the engine of community engagement and word‑of‑mouth. Designs channel strategies and social‑first campaigns that build durable brand love and spark the conversations, shares, and advocacy that convert attention into near‑term sales.

*This role can be based remotely anywhere within the US.

Key Responsibilities

As a key member of our team, you will play an important role in driving our mission forward. The following responsibilities outline the core expectations and contributions for this position:

• Define portfolio social strategy and channel roles.
• Lead content planning frameworks and audience engagement strategies, supporting all major brand and commercial campaigns, as well as leading Community‑forward cross channel campaigns.
• Develop and produce long‑form and short‑form social storytelling content across YouTube, LinkedIn, Instagram, and TikTok, translating brand, community, and patient stories into platform‑native content.
• Identify cultural trends and participation opportunities.
• Establish measurement frameworks and performance benchmarks.
• Guide platform‑specific content strategies and create hands‑on social‑first content, including video capture, photography, editing, and real‑time event coverage across owned channels.
• Collaborate with Community team members to propel the recommendation flywheel.
• Partner with social media agency of record to oversee all aspects of organic social media for owned brands/platforms.
• Manage content creation vendors directly, personally capturing and producing content at events, community activations, and brand productions when appropriate.
• Report on organic social performance to cross functional partners regularly.

Physical Demands & Work Environment

• Effectively handle lifting of various objects weighing up to 12 pounds.
• While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs.
• This role is primarily performed in a remote office setting and requires the ability to remain in a stationary position (e.g., seated or standing) for extended periods.
• The employee may be required to travel to Danone corporate offices as needed. Requires approximately 20% travel.

The salary range for this position is $130,000-187,000K USD. The exact salary offered will depend on several factors, including the candidate’s relevant experience, geographic location, internal equity, and market conditions. Danone USA additionally offers a performance‑based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.

About You

The ideal candidate will bring a combination of education, experience, and skills that enable them to excel in this position. The following qualifications outline what we’re looking for, including both required and preferred criteria:

Education & Experience:

• 7+ years in social media content strategy, content production, and social‑first storytelling, with demonstrated experience creating content across YouTube, LinkedIn, Instagram, and TikTok. Experience managing multi‑brand portfolios on social preferred.
• Experience leading live social coverage for conferences, events, launches, or cultural moments, including content capture, publishing, and real‑time community engagement.
• Experience capturing social‑first content at professional brand shoots.
• Experience editing platform‑native social video content using tools such as Adobe Creative Suite, CapCut, Premiere Pro, or equivalent.
• Portfolio required demonstrating at least three integrated, cross‑functional campaigns and examples of content personally planned, captured, edited and produced by the candidate.

Knowledge, Skills & Abilities:

• Strategic Social Planning.
• Cultural Intelligence.
• Social strategy.
• Content strategy.
• Audience development.
• Cultural and trend analysis.
• Content Leadership.
• Social creative direction.
• Expert social‑first visual storytelling and content production.
• Professional‑level mobile and DSLR/video content capture skills.
• Live event content coverage and real‑time social publishing.
• Experience capturing behind‑the‑scenes content on professional video and photography productions.
• Hands‑on content development, editing, and publishing.
• Demonstrated ability to execute content creation personally, not solely through agency, vendor, or creator management.

About Us, We offer and What's next

Danone North America Medical Nutrition brings together a growing portfolio of mission‑driven brands, including Kate Farms, Nutricia, Neocate, Pepticate, Functional Formularies, and Real Food Blends. Together, we deliver science‑backed nutrition solutions for infants, children, and adults with complex nutritional needs, whether they consume nutrition orally or through a feeding tube.

Our ambition is clear: to improve health outcomes, expand access to high‑quality nutrition, help reduce healthcare costs, and build sustainable growth. We combine trusted, consumer‑loved brands with strong scientific and medical expertise to create nutrition solutions that make a meaningful difference in people’s lives.

By joining our approximately 450‑person North America Medical Nutrition organization, you will become part of Danone’s broader North American and global network. You will have the opportunity to contribute to a growing business, collaborate across brands and functions, and help shape the future of medical nutrition in the US.

You will also join one of the world’s largest Certified B Corporations, working for a company committed to creating lasting value for people and the planet.

Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law clickhere.