Regional Sales Manager- West Coast- Costco

We are seeking a dynamic and results-driven Regional Sales Manager to lead our sales efforts across Costco's Western Regions, including the Northwest, Bay Area, Los Angeles, San Diego, Mexico, and Texas. This pivotal role offers an exciting opportunity to influence regional growth, build strong customer relationships, and execute strategic initiatives that drive profitable sales expansion. If you are a motivated sales professional with a passion for regional market development, we invite you to join our team and contribute to our continued success.

Requirements

Regional Costco Business Management

• Manage the Costco business across assigned Western Regions.
• Execute regional business plans aligned with company growth objectives and national Costco strategies.
• Drive profitable sales growth through new item placements, seasonal rotations, distribution gains, and promotional.
• Build and maintain strong relationships with Costco buyers, assistant buyers, regional personnel, and broker partners.
• Lead customer meetings, business reviews, and product presentations.
• Identify opportunities for growth and develop recommendations to maximize sales and profitability.

Sales Analysis & Business Insights

• Analyze sales trends, inventory levels, store counts, distribution, category performance, and competitive activity.
• Utilize IRI, Costco reporting, and internal sales reporting to guide decision-making.
• Monitor item performance, store counts, weeks of supply, new item launches, and distribution gains.
• Communicate opportunities and risks to leadership.

Forecasting & Demand Planning

• Own monthly, quarterly, and annual sales forecasts by SKU and region.
• Maintain forecast accuracy through analysis of inventory, promotions, seasonality, demos, and customer commitments.
• Partner with Supply Chain, Procurement, Operations, Customer Service, and Finance.
• Communicate forecast changes and business risks proactively.  

Partnership with Director of Costco Sales

• Collaborate on company-wide Costco strategies and priorities.
• Share regional insights, customer feedback, competitive activity, and growth opportunities.
• Support national Costco initiatives, launches, and strategic projects.  

Cross-Functional Leadership

• Partner with Marketing, Finance, R&D, Operations, Procurement, Customer Service, and Supply Chain.
• Balance customer requests with company profitability and operational capabilities.
• Drive resolution of customer issues while maintaining internal alignment.

Innovation & Product Development 

• Translate Costco buyer feedback into actionable recommendations. 
• Support commercialization, launch planning, and post-launch reviews. 
• Provide category, consumer, and competitive insights. 

Demo & Promotional Management • 

• Develop strategic demo and promotional plans with broker & Costco to maximize sales growth and ROI. 
• Manage demo budgets and promotional spending. 

Executive Communication & Reporting 

• Prepare and present business updates, forecasts, opportunities, and risks for your regions. 
• Create customer-facing presentations and internal business reviews. 
• Provide data-driven recommendations to leadership teams

Qualifications 

• Bachelor's Degree in Business, Marketing, or related field preferred. 
• Minimum 5 years of Club Channel sales experience required. • Direct Costco experience strongly preferred. 
• Experience managing multiple Costco regions preferred. 
• Fresh food, refrigerated, or perishable food experience strongly preferred. 
• Proven track record of delivering profitable sales growth. 
• Strong forecasting, analytical, and financial acumen. 
• Experience utilizing syndicated data and customer reporting tools. 
• Excellent presentation, communication, and relationship-building skills. 
• Demonstrated ability to influence without direct authority. 
• Ability to manage ambiguity, competing priorities, and rapidly changing customer needs while maintaining strong internal alignment and communication.
• Physical Requirements
• 50% overnight travel is required
• Long periods of sitting, with the occasional need to walk and stand
• Ability to lift up to 10 pounds
• Close visual acuity to view a computer terminal, analyze reports, manage data and detail

Salary Description

$130,000.00 to $155,000.00