Vice President, Audience Development

Role Description

The vice president of audience development is responsible for both the strategic oversight, growth, and operational management of the company’s full-portfolio warehouse of names, which includes all print and digital subscribers, and online names (users & emails). This position manages all audience-related projects surrounding names acquisition, demo appends, quality-control, data-hygiene, and reporting.

• Annual objectives include email names acquisition, cleaning, analytics and metrics development.
• Increasing known personas – including contact information, demographics, engagement (online, print, television, email, events), communication preferences, and more.
• Contributes to the overall strategy of the audience center of excellence, which includes text-based content, events, broadcast, and product development.
• Collaborates across the organization with insight and recommendations, statements-of-work, prioritized needs/requests, and management of necessary resources including budgets, staff, vendor relationships.
• This position has seven direct reports and is fully remote in the continental United States.

Qualifications

• Seven to 10 years experience in audience development including audience/names database & marketing, ideally in the context of a media company.
• Ability to identify new technology solutions that can increase efficiency and success.
• Collaborative tactful team player, getting things done and enfranchising disparate parties to work together.
• Highly developed and effective written and verbal communication skills.
• Excellent customer service skills (internal & external).
• Skilled project manager with a strong proficiency in prioritization to ensure that tasks are completed on time.
• Excellent analytical and problem-solving skills.
• Excellent attention to detail required - hands-on attitude.
• Must be a self-starter, curious, and passionate for new and continuous self-improvement.
• Experience in B2B media a plus.
• Experience in agriculture a plus.

Requirements

• Must have unrestricted work authorization to work in the United States.

Benefits

• Farm Journal is an equal opportunity employer.
• All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Additional Duties

• Monitors and develops best in class email deliverability programs and engagement to maintain clean profile demographics.
• Manages registration and paywall activities including partner memberships.
• Monitors B2B and consumer best-practices/innovations around new revenue stream opportunities, presenting new-business development considerations to management.
• Serves as the company’s thought-leader in all aspects of audience development, with proactive regular updates and observations that may be of value to Farm Journal.