Growth Marketing Specialist

MyCarrier provides SaaS (software as a service) products tailored to meet the needs of the Less Than Truckload (LTL) and Full Truckload (FTL) industry. Our mission has been to deliver never-before-offered technology that streamlines both the carrier and shipper experience to create exceptional business outcomes. Our difference is in our people. We believe that our team members are the greatest assets to our mission. We are driven to support our employees with all the tools and resources needed to support their individual talents. About the Role: We’re looking for a growth-oriented, analytically strong Growth Marketing Specialist to drive pipeline growth, improve campaign performance, and scale acquisition efforts across multiple channels. This role will partner closely with marketing, sales, and sales operations to execute and optimize growth initiatives across inbound acquisition, lifecycle marketing, events, partnerships, automation, and funnel optimization. The ideal candidate is analytical, proactive, curious, and excited to help build scalable marketing systems inside a growing SaaS company. What You’ll Work On: Drive measurable pipeline growth through multi-channel marketing initiatives across email, events, partnerships, outbound, and nurture channels Support lead conversion and funnel progression initiatives alongside Sales and SDR teams Identify, launch, and test new acquisition channels and growth experiments Partner with sales operations to improve funnel reporting, accuracy of metrics, and attribution visibility Build and manage nurture programs, workflows, and lifecycle automation campaigns within HubSpot Drive improvement in website conversion paths and campaign landing pages Support outbound and SDR initiatives through campaign enablement, sequencing, and targeting Coordinate campaign execution across internal stakeholders Analyze campaign performance, attribution, conversion metrics, and pipeline impact to identify optimization opportunities Support partner channel marketing initiatives and coordination Requirements 3–6 years of experience in B2B SaaS marketing, demand gen, growth marketing, or lifecycle marketing Experience using AI tools to improve marketing execution, automation, research, or operational workflows Strong execution skills with a high level of ownership, initiative, and proactive problem-solving ability Strong analytical and business reasoning skills with the ability to interpret campaign, funnel, and revenue performance data Experience working cross-functionally with sales or operations team Ability to balance strategic thinking with hands-on campaign execution and operational work Familiarity with HubSpot CRM, CMS, and Marketing Hub Experience supporting SMB or mid-market sales motions Strong communication and organizational skills Why This Role is Exciting: This role is ideal for someone ready to grow beyond pure execution work and develop into a more strategic growth marketer. You’ll work closely with the VP of Marketing to help shape campaign strategy, growth initiatives, and GTM priorities, then take ownership of bringing those ideas to life. You’ll have the opportunity to lead meaningful growth initiatives, influence revenue-driving marketing efforts, and build the analytical, operational, and strategic skillset needed to continue advancing your career within a high-growth SaaS environment. What Your First 90 Days Might Look Like: Days 1-30: Learn our products, customer journey, GTM motion, and HubSpot workflows Learn our customer through ICP research, attending sales calls, reviewing closed-won and closed-lost data Review existing pipeline and funnel performance to identify optimization opportunities Actively follow marketing-sourced leads to identify trends, data point optimization, and boost tracking efficiency Days 31-60: Take ownership over cross-department pipeline collaboration Implement lead-scoring strategy to prioritize sales queue Actively support campaign and product launch initiatives in flight Create campaign calendar based on pipeline analysis trend and historical campaign performance Establish calendar of events within local partner footprint Days 61-90: Independently and proactively manage growth campaigns across multiple channels Actively contribute new ideas for acquisition, nurture, and pipeline growth initiatives Leading weekly sales and marketing alignment sessions with emphasis on sales feedback Proactively offering lead quality insights and trend analysis #J-18808-Ljbffr