Director of Retention Marketing

Role Overview

An architect specs our material on one project, a builder installs it, and every one of them has a next project. The gap between the first order and the second, and between the one product a customer knows us for and the full range we supply, is our biggest lever. Nobody owns it today.

You'll own lifecycle for Cambium end to end, reporting to the VP Marketing and working closely with Sales and Supply. Some quarters the most interesting problem won't look like lifecycle at all. If that sounds like the fun part, this is your role.

Who You Are

• A generalist: Range and judgment. You've built across the marketing stack, and you can tell the difference between the problem that's loud and the one that's important.

• You have taste: In a world where anyone can generate anything, you pride yourself on curation: knowing what's worth sending, what's worth building, and what a customer will actually notice.

• Technology is your default: When you hit a problem, your first move is to find a creative way to solve it with tools, whether that's an automation, an enrichment workflow, or something you stitch together yourself. You see it, you take action, you figure it out, and you're excited by that.

• A systems thinker: You see the customer relationship as one connected system, from first inquiry to fifth project, and you build the infrastructure that holds it together.

• High ownership, high slope: You ask questions before you answer, you're comfortable being handed a problem with no clear owner, and when more customers come back for a second project, you want it to be because of something you built.

What You'll Do

• Own lifecycle for Cambium: you build the strategy and ultimately own the results, including retention, expansion, and how customers move across our product range and our brands.

• Partner with Sales and Supply on the customer experience: Build the programs, pressure-test them in live accounts, and change them the moment a customer tells you they're wrong.

• Define and run our customer marketing playbook for acquisitions: M&A is a big part of how Cambium grows, and every company we buy comes with its own customers. You own how they're brought into Cambium and what they hear from us, and you run the playbook for the next deal.

• Scale from the 10k foot view down to the minutiae: what share of customers come back within a year, and what's the number we plan against? Why did this account go quiet in March? Why is this HubSpot workflow firing twice, and what's the fix?

What You'll Need

• 10+ years in marketing at high-growth startups, with real ownership of retention, lifecycle, or growth somewhere in that time.

• Something you can point to that didn't exist before you: a function, a program, a system, built from close to nothing, as a team lead or a senior IC.

• Experience at a high-growth startup, where you built things before there was a process for them.

• Deep proficiency in HubSpot or an equivalent customer engagement tool (Braze, Iterable, Klaviyo) and hands-on with AI and automation tools. You build it yourself.

Nice to Have

• Experience in physical products, construction, or building materials, or any industry where the buyer is a professional with a project.

• Experience integrating an acquired company's customers or CRM.

• Early-stage experience where you built the lifecycle stack rather than inheriting one.

The Details

• This role will report to: VP Marketing

• Salary Range: $160-190K

• When: November 1st 2026

• Where: San Francisco, 3x/week in our beautiful office in the Presidio!

Benefits and Perks

• Equity options package

• Flexible PTO

• 401k matching

• Comprehensive medical, dental & vision insurance

• Work with an incredibly smart, diverse, climate mission-driven team

• An opportunity to play a core role in defining our fast-growing company

• Volunteer tree planting days

Cambium is committed to building an inclusive organization that reflects the diverse communities our team works to serve. We believe that diversity in all its forms (gender, race, ethnicity, age, sexual orientation, religion, veteran's status, disability and more) is essential to imagining and actively building a more just and sustainable future for all. We hope you feel welcome here. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.