Online Brand Reputation Specialist

Role Description

As the Online Brand Reputation Specialist, you are the primary architect of the company’s digital footprint and the frontline defender of its public image. This is not a passive monitoring role; it is an active, "ruthless" execution position designed to ensure that when anyone searches for our brand, they see a narrative of excellence, trust, and authority.

You will operate with a high degree of self-management, reporting directly to the CEO to protect "reputation capital" across the global digital landscape. Your mission is to move beyond simple "five-star" management and build a resilient brand that can survive a crisis through the strategic use of SEO, high-authority content, and a loyal network of customer advocates.

What You Will Do

• Own and Dominate Page One of Google
  • Take complete ownership of our brand's search presence, ensuring all top 10 Google results are company-owned or trusted properties.
  • Strategically claim, optimize, and maintain active profiles across high-authority platforms (LinkedIn, Medium, industry directories, review sites, etc.).
  • Monitor and refresh content on all owned properties monthly to maintain search relevance and authority.
  • Maintain zero negative or hostile results on page one at any monthly audit.
• Build a Content Defense System That Outranks Attacks
  • Create and publish high-quality, SEO-optimized content designed to push down negative search results and reinforce positive brand narratives.
  • Develop relationships with journalists, industry publications, and high-authority websites to secure guest posts and press mentions.
  • During active reputation attacks, execute rapid-response content campaigns (3–5 pieces within 2–4 weeks) to suppress hostile content.
• Cultivate a Customer Defense Network
  • Launch and grow an engaged customer community that organically advocates for the brand.
  • Post regularly in community spaces and empower happy customers to share their positive experiences publicly.
  • Coordinate with customer success teams to identify brand champions and amplify their voices.
• Stay Ahead of the Curve
  • Research emerging trends in SEO, AI-powered search, and online reputation management.
  • Adapt strategies proactively as search algorithms, platform policies, and online behaviors evolve.
  • Bring innovative solutions and thought leadership to protect and enhance the company's digital reputation.

Qualifications

• 3+ years of hands-on experience in online reputation management, SEO, or digital PR.
• Proven track record of successfully managing brand presence in search results.
• Proficiency with reputation monitoring tools (e.g., Google Alerts, Mention, Brand24, or similar).
• Crisis management experience with ability to triage and respond to threats within tight deadlines.