Sr. Analyst, Marketing Analytics & Measurement

About Ovative Group Ovative Group is an independent, full‑funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands such as Best Buy, Domino’s, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result is profitable growth that speaks for itself. At Ovative, we don’t just track data – we redefine success. Our proprietary MarTech platform, EMRge, transforms marketing into a driver of sustainable growth by measuring businesses holistically. We’re all about raising the bar every day, and our work is recognized by Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. About the Role In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketing measurement. You will support 2–3 client engagements as a core measurement contributor, partnering closely with account and measurement leads. Your contributions will shape the direction and success of these engagements, connecting data, analytics, and business realities to drive marketing activation value for large‑scale marketing clients. This role requires strong communication, partnership skills, and deep knowledge of marketing measurement technology, testing, and analysis. Responsibilities Deliver best‑in‑class client experience by helping craft and deliver workplans, workstreams, and analytics. Partner with Ovative client leaders to ensure client satisfaction and value from marketing measurement. Develop cross‑channel activation roadmaps focused on driving enterprise goals. Create visualizations that clearly communicate complex insights to clients and internal teams. Apply best practices to analyze media performance data, identify trends, and uncover improvement opportunities. Translate cross‑channel analysis, reporting, and observations into actionable business insights. Perform ad‑hoc deep analysis to uncover key opportunities and recommend actions. Support and advise clients and media teams on test design, execution, and recap analysis. Develop expertise in omni‑channel measurement tools such as multi‑touch attribution, online‑to‑offline matching, and media mix modeling. Educate peers on new activation and insight methods. Support internal teams in maximizing the value of media mix models through education and guidance. Collaborate with internal teams to create marketing solutions and value‑add plays. Structure and communicate complex analytic requests in a clear, focused manner. Qualifications 3+ years of relevant professional work experience. Excellent communicator and collaborator across multiple client and internal teams. Ability to translate complex marketing data into tangible business paths. Experience within the marketing industry, preferably digital marketing. Thrives in ambiguous situations. Preferred: Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc.). Experience in in‑marketing testing for marketing investments (e.g., incrementality tests using geographical or customer holdouts). Experience using Sequel or similar tools to gather data or run analytics. Experience with MMM or MTA marketing models. Experience partnering with high‑level partners (Directors, VPs, CMOs, CFOs, etc.). Compensation Pay Transparency: Salary range for this position is $75,000 to $93,000, inclusive of a 15% annual bonus. Benefits Access to all office spaces in Minneapolis, NYC, and Chicago. Frequent paid travel to Minneapolis headquarters for company events and collaboration. Generous paid vacation policy. 401(k) match program. Top‑notch health insurance, inclusive of same‑sex partners. Family formation benefits, including fertility, pregnancy, and parenting reimbursement. Monthly stipend for mobile phone and data plan. Sabbatical program. Charitable giving with financial match. Shenanigan’s Day. EEO Statement Ovative Group is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same‑sex partners, ensuring equitable care and support for all families. #J-18808-Ljbffr Ovative Group, LLC