Marketing Coordinator - North Greenville University

The Marketing Coordinator is responsible for assisting management with administrative tasks, including, but not limited to, ordering, data entry, filing, etc. The Marketing Coordinator will be required to interact with customers, visitors, and employees professionally and cheerfully. Essential functions and responsibilities of the position may vary by Aramark location based on client requirements and business needs.

Job Responsibilities

Leadership:

• Act as an ambassador and guardian for the Aramark brand 
• Collaborate closely with colleagues in the wider Northern European region to ensure standard methodology and great ideas are shared 
• Carry out ad-hoc projects as required 

Client Relationship:

• Implementation of customer-centric retail propositions into client accounts; supporting the operations team to successfully conduct food and service offers, menu mix, brand, pricing, and promotions 

• Responsibility for in house customer experience and happiness measurement tool, launching into new sites and supporting existing units. The successful candidate will be required to manage the reporting monthly and present to the wider Aramark Northern European marketing team. 
• Contribute to the creation of the customized proposition driven by insight and a deep knowledge of customer segmentation and need states. 
• Develop and deliver a program of consumer engagement activities that deliver business objectives (awareness, participation, spend, day part, happiness, and fun/engagement) 
• Work with the internal Purchasing team to harness supplier relationships to drive sales and budgets to support the marketing and promotional initiatives.
• Own the internal IP library ensuring all artworks are handled and shared with key internal partners

Efficiency:

• Deliver promotional campaigns on a cyclic basis working three months in advance. Publish an events calendar and link with social media channels to ensure effective communication and awareness 

• Develop training programs for the Operations Teams on key marketing fundamentals such as upselling, merchandising and displays, planograms, packaging and labeling etc.
• Develop Brand Standards Manuals, a tool kit that provides Operations with all the vital tools to successfully implement and operate internal propositions to the agreed standards
• Work with internal partners and external agencies to develop a program of customer insights and research using qualitative and quantitative reasoning and questioning to bring richer insight into our proposition development 
• Work to develop a marketing and awareness plan around our corporate CSR strategy 
• Development and co-ordination of internal fundraising/marketing campaigns

Financial Performance: 

• Produce commercial case studies on propositions, promotions, new installations, food concepts and other customer facing activity to include in bids and tenders 

• Work with external design agencies to produce effective marketing point of sale collateral and supporting documents. 
• Produce quarterly food trend reports to circulate around the business 
• Work closely with the internal sales team to provide marketing collateral and examples for inclusion in bids and tenders 
• Roll out 'Centre’s of Excellence'; showcasing the best in branding, merchandising and retail excellence to further develop our teams by showing 'outstanding’ 

Compliance:

• On site audits to ensure effective implementation of central marketing initiatives

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change, or new ones may be assigned without formal notice.

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

• High School Diploma or equivalent; some college preferred. 2+ years administrative support experience.
• Excellent written/interpersonal communication and organizational skills. Proficient in Excel and Word.
• Ability to optimally connect with employees.
• Ability to work quickly and efficiently.
• Strong digital literacy is required of Office (Word, Excel, PowerPoint, etc) Internet, typing, other databases and spreadsheet software.

Education