Director of Paid Media

Job Description

Dorn Group is seeking a Director of Paid Media to lead paid campaign execution across a portfolio of B2B brands spanning industrial manufacturing and adjacent categories. The role covers multiple platforms and multiple client brands, with campaign responsibility that can scale into multi-million-dollar annual media budgets. This is a senior, client-facing position working directly with client-side marketing leaders and C-suite stakeholders.

Our clients sell direct and through distributors, dealers, and retailers, so the job is not just driving clicks. It is building demand that shows up in sell-through — and proving it.

You will have team support — analysts, creative, strategy, and specialist resources — but you are expected to own the day-to-day campaign management yourself. You are the person in the platforms, in the data, and on the client calls. This is not an entry-level or coordinator role. We are looking for someone who has already managed significant budgets, defended strategy to executives, and knows how to translate performance data into decisions a non-marketer can act on.

What You'll Do

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• Own day-to-day paid campaign strategy, build, launch, optimization, pacing, and reporting across the full social and programmatic landscape — including Meta, Reddit, LinkedIn, X, TikTok, Pinterest, YouTube, and programmatic DSPs (The Trade Desk, Choozle, etc.)
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• Manage campaigns concurrently across multiple client brands, each with its own audience, go-to-market motion, and performance expectations
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• Serve as a primary day-to-day campaign contact for clients, including regular interaction with VP, SVP, and C-level stakeholders — presenting performance, defending recommendations, and shaping the roadmap
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• Partner with Dorn's senior strategy team on hybrid go-to-market programs that span direct-to-customer and channel/retail motions, ensuring media drives both end-user demand and distributor and retail sell-through
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• Contribute to annual and quarterly media strategy with a clear POV on channel mix, budget allocation, audience strategy, and testing frameworks
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• Build and manage PPC campaigns in Google Ads and Microsoft Ads alongside paid social and programmatic work; search is expected to be part of the integrated plan
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• Translate campaign performance into clear, executive-ready narratives that connect media to orders, sell-through, and pipeline — including attribution limits, incrementality, and what the numbers actually mean for the business
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• Direct and collaborate with internal team support (analytics, creative, strategy, and specialist resources) to brief work, QA assets, and ensure campaigns ship on time and on strategy
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What You Bring

Required

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• 5+ years of hands-on paid media experience, with a meaningful portion in B2B — selling to buyers, specifiers, operators, and procurement
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• Working fluency across the major paid social platforms — Meta, LinkedIn, Reddit, X, TikTok, Pinterest, and YouTube — including campaign structure, audience targeting, creative specs, and platform-specific measurement
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• Hands-on programmatic experience on platform DSPs (The Trade Desk, Choozle, etc.), including campaign setup, audience and inventory strategy, and performance optimization
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• Proven PPC competency — Google Ads and Microsoft Ads, campaign structure, bidding strategy, keyword and audience work
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• Experience with hybrid go-to-market models (direct plus channel, retail, or distribution) and an understanding of how paid media supports both ends of that motion
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• Demonstrated ability to manage multiple brands in parallel without dropping balls
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• Strong client-facing communication skills; comfortable presenting to and taking questions from C-suite executives
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• Ability to think strategically and move between a high-level media plan and a line-item QA without losing the thread
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• Fluency in media math — CPA, ROAS, CAC, incrementality, pacing, and the honest limits of attribution
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Nice to Have

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• Retail media and marketplace advertising experience — Home Depot, Lowe's, Amazon, etc. — including sponsored products and on-site and off-site display
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• Industrial, manufacturing, distribution, or dealer-channel category experience
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• Experience working closely with creative teams — briefing, concepting, and turning performance insight into better creative
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• Familiarity with enterprise analytics stacks (GA4, Salesforce, BI dashboards) and comfort pulling your own data when needed
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Why This Role

You will own sophisticated, well-funded programs across multiple brands, with clients who treat media as a strategic lever. You will work alongside commercial operators who know how industrial markets actually buy — and you will see what your media does to orders and sell-through, not just to platform dashboards. You will have the budget, the executive access, and the team support to do real work and see real outcomes.