Senior Living Business Development Director

Job Description

Job Description

Hoffman is seeking a Senior Living Business Development Director to drive growth throughout Wisconsin and the Midwest by developing executive-level relationships, identifying new business opportunities, and securing architecture, planning, design, and construction management projects with senior living organizations. This individual will play a key role in shaping Hoffman's Senior Living growth strategy by cultivating strategic partnerships, identifying emerging market opportunities, and providing industry insights that support long-term business development and market expansion. Existing relationships within the senior living industry are highly valued and will be a significant advantage in this role.

Business Development

• Identify and pursue new business opportunities within the senior living sector across all levels of care.
• Build and maintain relationships with C-suite executives, board members, development leaders, and other key decision-makers.
• Generate and nurture leads through networking, referrals, conferences, outreach, and strategic partnerships.
• Lead business development meetings, presentations, and client discovery discussions.
• Manage opportunities through the full sales cycle, from initial contact to contract execution.

Market Development

• Represent Hoffman at industry events, conferences, and professional associations.
• Maintain and manage a strong pipeline of opportunities using HubSpot, ZoomInfo, or similar CRM platforms.
• Monitor industry trends, capital planning initiatives, and emerging market opportunities.
• Develop and strengthen referral relationships with industry leaders and key stakeholders.

Strategic Partnership Development

• Build relationships with Hoffman's strategic partners, including technology providers, consultants, lenders, developers, operators, equipment providers, and other organizations serving the senior living industry.
• Create and grow referral partnerships that generate long-term business opportunities.
• Identify and participate in thought leadership initiatives and industry collaboration opportunities.

Requirements

• 10+ years of business development, market development, or related experience.
• Proven success building and maintaining executive-level relationships.
• Experience managing consultative or complex sales cycles from prospecting through contract execution.
• Excellent communication, presentation, and negotiation skills.
• Willingness to travel throughout Wisconsin and the Midwest.
• Experience in one or more of the following industries: senior living, healthcare, commercial real estate, construction, architecture, or engineering.
• Established relationships with senior living CEOs, Executive Directors, CFOs, Board Members, owners, operators, developers, consultants, or industry partners throughout the Midwest strongly preferred.
• Understanding of campus development, capital planning, or real estate strategy.
• Demonstrated success generating opportunities through relationship-based business development rather than transactional sales.

Benefits

• 401 (k)
• ESOP (Employee Stock Ownership Plan)
• PTO
• Self Funded Insurance Plan
• Uncapped Comissions