Demand Generation Marketing Specialist

Company Description Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations. Fresh vision. Real impact. Come build it with us. Job Description We're looking for a hands-on Demand Generation Marketing Specialist to join our Global Demand Generation team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline and revenue—not just managing programs. You'll own end-to-end execution across paid media, ABM, email, and digital campaigns while partnering closely with Product Marketing, Sales, Marketing Operations, Brand, and RevOps. We're looking for someone who can hit the ground running, take ownership, and continuously optimize performance with minimal direction. If you're passionate about demand generation, love testing new ideas, embrace AI, and enjoy working in a fast-paced SaaS environment, we'd love to meet you. What You'll Do Execute integrated demand generation campaigns that drive new logo acquisition, pipeline, and revenue Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email Partner with Product Marketing to develop messaging, landing pages, creative assets, and campaign content Execute Account-Based Marketing (ABM) campaigns using platforms like Demandbase or 6sense Build audience segments, create target account lists, and deliver personalized campaign experiences Monitor campaign performance and make data-driven optimizations to improve engagement, conversion, and pipeline Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences Collaborate closely with Sales, Marketing Operations, RevOps, and Analytics to ensure accurate tracking, reporting, and attribution Manage agency and vendor relationships to ensure high-quality execution and strong campaign performance Explore AI-powered tools and workflows to improve campaign execution, reporting, personalization, and team efficiency Share campaign insights and best practices that help improve overall marketing performance Qualifications 4-7 years of hands-on B2B SaaS demand generation or digital marketing experience Proven experience executing multi-channel demand generation campaigns from planning through optimization Strong understanding of the entire demand generation funnel, including lead generation, nurture, ABM, pipeline creation, and revenue impact Hands-on experience with: LinkedIn Ads Google Ads/ SEM Paid Social Display or programmatic advertising Email marketing Experience using ABM platforms such as Demandbase or 6sense Experience working in Marketo and Salesforce to support campaign execution and reporting Strong analytical skills with experience measuring campaign performance and translating insights into action Experience partnering cross-functionally with Product Marketing, Sales, Marketing Operations, RevOps, Creative, and Analytics Strong project management skills with the ability to manage multiple priorities in a fast-paced environment Excellent written communication and content collaboration skills Experience using AI tools to improve marketing workflows, campaign execution, reporting, or personalization is a plus Additional Information Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo, CA headquarters. The annual base salary range for this position is $130,000 - $152,000. This role is also eligible for a target bonus. Compensation is based on a variety of factors, including but not limited to location, experience, job-related skills, and level. Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits. At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.