Digital Marketing Coordinator

Digital Marketing Coordinator

Performs tasks and oversees processes and project components for the Brand Marketing function under limited supervision, ensuring work is aligned to organizational standards, brand strategy, and marketing objectives. Responsible for managing and executing digital marketing activities that support the organization's overall brand positioning, consumer engagement, and market presence across email, SMS, website, and mobile channels.

Craft compelling, effective SMS and email marketing communications

Maintain digital marketing content calendars

Liaise with the Sales department to execute digital campaigns for ticket pre-sales, on-sales, discount offers, and more

Communicate proactively with the Sponsorships, Racing, Communications, Sales, and F&B departments

Contribute to general upkeep, optimization, and expansion of NYRA.com webpages

Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience with digital marketing platforms and customer engagement tools.

Familiarity with website management and digital content best practices.

Basic understanding of digital campaign execution and performance measurement.

Experience with short-form, action-oriented copywriting, including SMS, push notifications, email marketing, and other digital communication channels.

Experience managing website content, updates, and digital customer experiences.

Experience supporting and executing customer communication campaigns across email, SMS, website, mobile app, or similar digital marketing channels.

Excellent verbal and written communication skills, with the ability to communicate effectively with customers in an appropriate brand voice.

Sharp attention to detail; no punctuation mark or grammatical nuance is too small to correct.

Strategic thinking skills, with the ability to develop ideas into actions that drive business results.

Curious and resourceful self-starter with the ability to solve problems and seek out new information.

Works effectively with colleagues at varying levels and can tailor communication style based on audience and seniority.

Comfortable working independently and navigating ambiguity.

Knowledge of thoroughbred racing is a plus, though not required.

This position is primarily sedentary and performed in an office or hybrid work environment. The role requires prolonged periods of computer use, including frequent keyboard and mouse activity, and regular communication via email, phone, and virtual meeting platforms.

Pay Range / Salary: $23.88 - $28.94