In Market Account Executive
McClatchy Media
In Market Account Executive
McClatchy, a leader in local media, is seeking a strategic and results-oriented Account Executive to represent the Miami Herald & el Nuevo Herald. For over a century, these publications have been the primary source of news and information for South Florida. Today, we pair that legacy of trust with a sophisticated, data-driven digital marketing suite that allows our clients to reach audiences with precision and impact.
Our mission has never been more vital. As a successful candidate, you will be the bridge between our first-class digital portfolio and the thriving South Florida marketleveraging award-winning journalism, data, and innovation to drive measurable revenue growth.
Primary Responsibilities
- Strategic Business Development: Adopt a "Hunter" mentality to identify, qualify, and secure new B2B partnerships throughout the Florida market.
- Consultative Selling: Conduct deep-dive Client Impact Assessments to understand unique business pain points and design multi-platform marketing solutions.
- Solution Engineering: Develop and deliver compelling marketing strategies utilizing McClatchy's full suite of products, including SEO/SEM, Targeted Email, Social Media, Mobile Platforms, OTT, and Branded Content.
- Relationship Management: Build long-term, trust-based partnerships with clients, aligning their marketing spend with established strategic objectives and KPIs.
- Operational Excellence: Maintain rigorous pipeline management and accurate records of sales activities and revenue forecasts using HubSpot or related CRM tools.
Desired Experience & Qualifications
- Industry Knowledge: Proven experience working with clients and creating multi-media strategies providing ROI.
- Digital Fluency: A strong background in digital marketing and advertising, with a proven track record of selling custom solutions (Programmatic, Social, Search, etc.).
- Sales Excellence: Demonstrated ability in strategic prospecting, planning, and closing business through a persuasive yet compassionate approach.
- Agility & Collaboration: The ability to pivot quickly in a fast-paced media environment without losing quality, while collaborating constructively in a team-oriented setting.
- Communication: Exceptional presentation skills with the ability to earn client trust and deliver complex strategies effectively.
Requirements
- Education: A combination of knowledge and experience equivalent to a B.A. or B.S. Degree in Advertising, Marketing, Sales, or a related field.
- Technical Skills: Proficiency in CRM tools (Adpoint preferred) and standard business software; daily CRM use is required.
- Logistics: Must be located in Florida, with a preference to Miami/Ft. Lauderdale area. A valid driver's license, reliable transportation, and valid vehicle insurance are required for local travel.
Professional Offerings
- Compensation: Base salary plus commission with uncapped earning potential.
- Advancement: Clear opportunities for professional growth within a nationally recognized media organization.
- Benefits: Full suite of benefits, including a 401(k) with company match.
- Culture: A fast-paced, professional, and mission-driven work environment.
Travel Required: Yes. Driving for business.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
McClatchy Media$88k - $103k
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