Senior Recruitment Marketing Specialist

Position's General Duties and Tasks

In these roles you will be responsible for:

Employer Brand Strategy & Leadership

• Own and drive the employer brand strategy for assigned regions, ensuring consistent application of the EVP across all talent-facing channels and markets
• Serve as the in-house employer branding expert — advising senior HR, TA, and business leaders on brand positioning, candidate perception, and competitive differentiation in local talent markets
• Lead the development and evolution of talent marketing frameworks, strategic campaign plans, and regional go-to-market approaches
• Identify and respond to shifts in regional talent landscapes, proactively recommending employer brand strategies that keep NTT DATA competitive as an employer of choice

Recruitment Marketing Campaigns

• Design, execute, and optimize end-to-end recruitment marketing campaigns across regions and talent segments, from awareness through to application
• Lead targeted campaigns for critical hiring initiatives, leadership roles, and special projects with a sharp focus on ROI and pipeline quality
• Develop tailored, region-specific strategies that reflect local culture, talent behaviors, and market nuances — particularly across India and other markets

Social Media Strategy & Content

• Own talent-focused social media strategy across key platforms including LinkedIn, Instagram, Facebook, Twitter/X, and emerging channels
• Write and produce high-quality, platform-native social media copy and content that drives engagement, builds brand affinity, and compels action among target talent audiences
• Manage content calendars, campaign scheduling, and community engagement in collaboration with the broader marketing and communications teams
• Monitor platform trends, algorithm shifts, and best practices to continuously sharpen social media performance

Content Development & Brand Compliance

• Serve as the primary content editor and quality check for all talent marketing assets — including job advertisements, social media creatives, email campaigns, event assets, and recruitment collateral
• Ensure rigorous brand compliance across all talent marketing outputs, acting as a brand guardian to maintain consistency in voice, tone, visual identity, and messaging
• Develop and maintain a library of modular, reusable talent marketing assets that regional teams can adapt within brand guidelines
• Translate complex business and role narratives into clear, compelling, candidate-centric content that resonates with diverse global audiences

Stakeholder Partnership & Advisory

• Operate as a trusted strategic advisor and primary point of contact for regional TA leaders and senior business stakeholders across India and MEA
• Build strong, collaborative relationships with cross-functional partners including Talent Acquisition, HR Business Partners, and Marketing teams globally
• Lead regular strategic reviews and planning sessions with regional partners, translating business hiring goals into actionable talent marketing strategies
• Drive alignment and buy-in across geographically distributed teams and diverse organizational cultures

Measurement, Reporting & Optimization

• Define KPIs and success metrics for all campaigns and regional talent marketing initiatives
• Deliver regular performance reporting and data-driven insights to senior stakeholders, recommending optimizations based on results
• Benchmark NTT DATA's employer brand performance against industry trends and competitor activity to identify strategic opportunities

Requirements for this role include:

Education

• Bachelor's degree in Marketing, Communications, Journalism, Human Resources, or a related field is required
• A Master's degree or MBA with a specialization in Marketing or Strategic Communications is an advantage
• Professional certifications in employer branding, digital marketing, or social media strategy are a plus

Experience

• 12+ years of progressive experience in talent marketing, employer branding, recruitment marketing, or a closely related discipline
• Demonstrable track record of owning and executing employer brand strategy end-to-end, not just executing tasks
• Extensive experience developing and managing social media strategies and writing platform-native copy across LinkedIn, Instagram, and other major channels
• Proven experience building and managing careers website content and optimizing digital candidate journeys
• Experience working across or within India and other talent markets is strongly preferred
• Background partnering with senior HR, TA, and business leaders as a strategic advisor, not just a delivery resource

Key Competencies

• Expert-level written and verbal communication skills, with an exceptional ability to craft compelling narratives for diverse audiences and formats
• Deep command of brand management principles, brand voice, and compliance across global organizations
• Strong grasp of digital marketing fundamentals — SEO, paid social, email marketing, analytics, and campaign management
• Proficiency with talent marketing and employer branding tools and platforms (LinkedIn Talent Solutions, Everyone Social, Canva, Google Analytics, etc.)
• Highly analytical with the ability to interpret data, measure impact, and translate insights into strategy
• Exceptional project management skills with the ability to independently manage multiple high-priority workstreams simultaneously

Personal Attributes

• Self-motivated, results-oriented, and driven by a genuine passion for employer branding and the candidate experience
• Intellectually curious and proactive — someone who stays ahead of trends and constantly pushes for better
• Collaborative by nature, with the interpersonal skills to build trust and influence effectively across cross-functional and cross-cultural teams
• Comfortable operating with ambiguity and autonomy in a large, globally matrixed organization
• A natural storyteller who takes pride in turning complex information into engaging, human-centered content.

Why Join NTT DATA

This is a high-impact role where you will shape how we attract and engage talent across one of the most dynamic regions in the world. The role offers the opportunity to combine marketing expertise with talent strategy, working closely with leaders to build a strong employer brand.

Required schedule availability for this position is Monday-Friday (10 am to 7 pm IST). Additionally, resources may have to do overtime and work on weekend’s basis business requirement.