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Content Lead

Handoff

Job Description

Job Description

Why join us?

Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes.

We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.

What you’ll do

  • Build and own Handoff’s content strategy, from ideation to execution and performance tracking.
  • Develop a repeatable content playbook that drives scalable growth across SEO and other channels.
  • Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks.
  • Partner with Product, Sales, and Customer Success to translate real user insights into content.
  • Establish clear KPIs and reporting to measure content performance and inform decisions.
  • Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact.
  • Run structured experiments across content formats, channels, and messaging to drive continuous improvement.
  • Collaborate with content marketers and external contributors to scale production effectively.
  • Continuously refine strategy based on performance data, market trends, and company priorities.
About you

  • 5–7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups.
  • Proven track record of building and scaling content strategies or playbooks that drive measurable growth.
  • Strong copywriting skills, with the ability to produce and evaluate high-quality written content.
  • Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs.
  • Experience working cross-functionally with product, sales, or customer-facing teams.
  • Highly structured thinker with the ability to turn ambiguity into clear frameworks and plans.
  • Data-driven mindset, comfortable using metrics to guide decisions and iterate on strategy.
  • High ownership and bias toward action in fast-paced, evolving environments.
  • Bonus: Experience writing for contractors, trades, construction, or other blue-collar audiences.
  • Bonus: Exposure to product marketing, storytelling, or technical product education
What we offer

  • Competitive Salary + Equity
  • Unlimited Paid Time Off (PTO)
  • 401(k)
  • Medical, Dental & Vision Insurance
  • Life & Disability Insurance
  • Flexible Spending Account (FSA)
  • Dependent Care FSA (DC FSA)
  • Relocation Allowance
  • Top-Notch Equipment - Choose your laptop!
  • Team Offsites
Vacancy posted 21 days ago
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