Social Media Lead - Growth & Acquisition Media

Job Description

Job Description

Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award-winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience.

Job Duties and Responsibilities

We are seeking a Social Media Marketing Lead to join our Video Services Growth Marketing & Acquisition Media team in Denver, Colorado. Working under the direction of the Growth Marketing Manager, this role is responsible for coordinating, executing, and optimizing paid social media customer acquisition strategies across DISH TV and Sling TV.

 

With support from Growth Marketing management, the Social Media Marketing Lead will analyze channel performance data, manage external agency execution, and coordinate day-to-day media allocations across key social platforms to acquire net-new, profitable subscribers. The position combines hands-on media analysis, structured testing frameworks, and cross-functional collaboration to ensure our paid social marketing programs meet performance targets (CPA, LTV, and ROMI).

What Success Looks Like (Objectives):

• Execute platform-specific paid social media roadmaps for DISH and Sling TV across various social media platforms including Meta, TikTok, Reddit, X, and Pinterest.
• Collaborate with organic social teams and external creators to deploy influencer and creator assets within performance engines. Manage workflows for asset delivery, campaign setup, and paid amplification structures (e.g., Partnership Ads, Spark Ads).
• Analyze campaign performance data to deliver actionable creative direction to internal and agency partners. Support the design and execution of A/B and multivariate testing matrices (testing hooks, creative messaging, short-form video) to improve conversion rates, lower cost-per-acquisition (CPA) and increase Return on Marketing Investment (ROMI).
• Serve as the point of contact for external media agencies. Review agency recommendations, monitor daily campaign delivery, and ensure agency execution aligns with established media plans and target KPIs.
• Monitor multi-platform media spend and analyze platform metrics based on marketing goals  (CPA, LTV, ROMI). Identify reallocation opportunities based on platform, geographic, and daily performance metrics to maximize subscriber growth within allocated budgets.
• Partner with internal Analytics teams to implement and validate technical marketing infrastructure (GA4, Conversions API, server-to-server tracking, pixel configurations, etc.). Use Tableau and/or various analytics platforms to track attribution metrics and build regular performance reports for leadership.
• Coordinate with GTM, Strategy, Finance, and Brand teams to align social media campaigns with promotional calendars and product launches. Enforce cross-channel campaign naming conventions and operational taxonomies for clean reporting.
  

Skills, Experience and RequirementsCore Skills and Competencies (What you’ll bring):

• Hands-on experience with media measurement tracking tools and analytics (Platform Dashboards, Tableau, Excel, etc.).
• Technical understanding of social campaign creation , platform  dynamics, and audience targeting across Meta Ads Manager, TikTok Ads Manager, and emerging social platforms.
• Ability to synthesize campaign data and technical metrics into actionable recommendations and clear reportings.
• Demonstrated experience managing or analyzing digital media budgets across paid search, paid social, or video acquisition channels.
• Experience running structured creative testing matrices, A/B testing, or measurement frameworks.
• Prior experience coordinating workflows with external agencies or cross-functional creative/analytics teams.

Minimum Requirements:

• Bachelor’s Degree (or equivalent) in Marketing, Information Systems, Business Administration, Media Communications, or a related field. 

• Minimum 3–5 years of professional experience in digital media, multi-channel performance marketing, data analytics or similar role.

• Must have experience with:
• Media measurement tracking tools and analytics (Platform Dashboards, Tableau, Excel, etc.).
• Technical understanding of social campaign creation , platform  dynamics, and audience targeting across Meta Ads Manager, TikTok Ads Manager, and emerging social platforms.
• Ability to synthesize campaign data and technical metrics into actionable recommendations and clear reportings.

 

Visa sponsorship not available for this role

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

 

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

 

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

 

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact View email address on ziprecruiter.com if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)