Growth Analyst, Paid Media & Acquisition

IICOMBINED, beginning with the global fashion eyewear brand GENTLE MONSTER in 2011 and expanding to TAMBURINS and NUDAKE, seeks to explore innovative ideas to challenge reality through the creation of beautiful and unpredictable outcomes that have yet to be seen. IICOMBINED continues to take on new challenges by establishing its own view of the world. IICOMBINED means expressing ourselves through combining IMAGINATION and INTERPRETATION of the world. GENTLE MONSTER is a global fashion eyewear brand that offers an unforeseen and startling brand experience. With more than 70 direct stores in 13 countries as of June 2024, GENTLE MONSTER leads the global eyewear trend through differentiated branding with new product releases, experimental and sophisticated spaces, and campaigns. TAMBURINS is a fragrance brand exploring undefined territories of beauty. Through a combination of storytelling inspired by scattered scenes from around the world and sophisticated and delicate perfumery techniques, the brand captures the true depth of scent. TAMBURINS fosters emotional communication beyond a simple experience by reinterpreting contents through the realms of objects, painting and performance in exhibition-style stores. NUDAKE is an F&B brand recreating dessert culture with its ‘Make New Fantasy’ ethos. We transport consumers to a new fantasy by creating unprecedented cakes by combining fashion and art. By experimenting and producing contents that deviates from established processes and rules, NUDAKE touches consumers beyond the ordinary F&B experience. _______________________________________________________________________ About The Role: We are seeking a data-driven growth marketer with a specialization in paid media to enhance our E-commerce team. Applicants should have at least one year of experience in paid media, including media planning and buying, and possess exceptional analytical skills. This role involves leading our paid search and media campaigns through platforms like Facebook Ads Manager, Google Ads, and TikTok Ads Manager. A passion for mathematics and strategic thinking is essential, as you will be continually refining our performance marketing strategies to boost our brand presence. Proficiency in Excel is critical, as it will be used extensively for managing and analyzing campaign data to inform strategic decisions. Responsibilities/Duties: Paid Social Implementation and monitor: Responsible for campaign setup, ad set, and ad implementation across paid social platforms such as Facebook Ads Manager and TikTok Ads Manager. Perform audience research and optimize audiences for prospecting and retargeting; manage budget allocation, campaign structure, audience targeting, and content usage. Conduct A/B testing to enhance ad performance by experimenting with different variations. Monitor Facebook Ads Commerce Center, focusing on inventory updates, catalog set management, data feed, and troubleshooting. Paid Search Agency Collaboration: Coordinate with a paid search agency to provide insights on product trends, monitor performance metrics from ongoing campaigns daily; develop strategic plans for budget allocation, campaign/ad group/ad structure, content usage, and bid strategy. Conduct regular search term optimization, refine keyword lists, and update bestseller keywords, aligning sales trends, bestsellers, and inventory. Adjust ad extensions, including images, sitelinks, callouts, and structured snippets, while optimizing quality scores by adjusting ad copies and landing URLs to ensure relevance and boost scores. Conduct A/B testing to enhance ad performance by experimenting with different variations. Data Analysis & Performance Reporting: Strong quantitative and analytical skills with the ability to use data to optimize day-to-day campaign performance and conduct A/B testing to identify the most effective campaign elements Advanced-level Microsoft Excel skills, including pivot tables, VLOOKUP, complex formulas, and data modeling to derive actionable insights and generate comprehensive performance reports Build and configure dashboards in Looker Studio (formerly Google Data Studio) Conduct daily, weekly, and monthly performance tracking across Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, and GA4, linking paid media performance directly to ecommerce sales outcomes Preferred experience with SQL, Python, and working with large datasets Cross-Platform Strategy, Budget Pacing & Forecasting: Develop and maintain cohesive advertising strategies across Google Ads, Meta, and TikTok to optimize budget allocation and maximize ROI Consistently forecast and manage daily, weekly, and monthly budget pacing with micro-level detail, aligned with the Ecommerce Department Lead and Finance Department Evaluate and integrate affiliate marketing, email marketing, and SMS marketing opportunities into the broader digital strategy Qualifications: Must have completed a 4-year BA/BS degree in a related field such as Data Science, Marketing, Economics, Business Administration, Statistics, etc. 6 months to 2 years of paid media experience with strategy, execution, and analysis across platforms like Meta, TikTok, & Google Ads Manager, preferably within the luxury industry. Must have proficiency in GA4/Google Analytics 4 Professional background from a top-tier marketing agency, e-commerce consumer brand, or paid marketing platform/tool provider. Must be proficient at Excel for performance analysis (pivot tables, formula building, etc) Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing.) Experience working with performance marketing metrics and platform reporting. Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance. Strong organizational skills and project management ability Excellent command of written and verbal communication. Adaptable and able to thrive in a fast-paced environment. Local Applicants Only Job Type: Full-Time, ON-SITE (not remote) #J-18808-Ljbffr GENTLE MONSTER