Marketing Operations Specialist

Marketing Systems ManagerThis role is responsible for managing marketing systems, campaign execution, CRM organization, reporting, content deployment, and workflow automation. The ideal candidate is highly organized, has excellent time management skills, is system-oriented, and experienced in turning marketing strategy into executable programs across email, web, CRM, and sales enablement channels.This role works closely with the Revenue Marketing Manager and Creative team to ensure campaigns are launched efficiently, assets are properly deployed, and performance data remains accurate and actionable.Key ResponsibilitiesCampaign Execution & DeploymentBuild and launch email marketing campaigns in HubSpotExecute nurture workflows, lead routing, and lifecycle campaignsManage list segmentation, audience imports, and campaign schedulingCoordinate campaign deployment timelines and execution schedulesMarketing Systems & CRM ManagementMaintain HubSpot CRM organization, contact hygiene, and list integritySupport lead management workflows and data quality initiativesAudit and maintain marketing automation workflowsAssist in managing integrations between marketing platforms and internal systemsReporting & Performance VisibilityTrack campaign metrics including email, lead conversion, and content performanceSupport SQL, MQL, and lead attribution reporting; maintain dashboards for sales and leadership visibilityAssist with reporting preparation for executive presentations and business reviewsContent Operations & PublishingPublish blogs, case studies, landing pages, and gated contentMaintain content calendars and deployment schedulesSupport content distribution across email, website, and social platformsWork with team to maintain content archives and asset librariesSales Enablement SupportSupport sequence deployment and asset organization for business development teams.Maintain version control and access to customer-facing sales materialsEvent & Campaign SupportSupport trade show campaign execution including pre-event, onsite, and post-event marketing workflowsAssist with registration systems, lead uploads, and post-event reportingRequired QualificationsEducation & ExperienceBachelor's degree in marketing, Communications, Business, or related field preferred3–6 years of experience in marketing operations, CRM management, email marketing, or campaign executionExperience working in supply chain marketing preferredExperience supporting revenue-generating marketing functions strongly preferredTechnical SkillsRequiredHubSpot (or equivalent CRM/marketing automation platform)Marketing workflow automationMicrosoft SuiteGoogle Analytics and reporting systemsLinkedIn Campaign ManagerProject management systems (Asana, Monday.com, ClickUp)Ability to work independently with minimal supervisionCore CompetenciesStrong attention to detail; process-oriented and highly organizedStrong analytical and reporting capabilitiesAbility to manage multiple campaigns and deadlines simultaneouslyStrong understanding of marketing workflowsComfortable working cross-functionally with marketing, sales, and internal teamsTravel RequirementsOccasional travel for events and team collaboration; estimated travel less than 15%Success in This RoleAccurate and timely execution of marketing campaignsStrong CRM hygiene and workflow consistencyReliable reporting visibility across campaigns and sales activityImproved speed and efficiency of campaign deploymentAccurate lead tracking and lifecycle managementEffective support of sales enablement and revenue marketing initiativesBenefits Offered:Health Coverage That Starts Fast– Medical, Dental & Vision kicks in the first of the month after just 30 days.Smile on Us– We're covering your dental premiums for all of 2026!Security You Can Count On– Paid Life Insurance + 401(k) with company match.Time Off from Day One– PTO, holidays, and 2 floating holidays for flexibility.Weekly Paychecks– Because waiting is overrated.Invest in YOU– Full tuition grants & tuition reimbursement.Celebrate Success– Quarterly performance bonuses.