Americas Industry Marketing Lead

Role Description

Avanade is shaping the future of Retail and Consumer Goods—helping the world's leading brands respond to disruption, unlock growth, and create 360° value through the power of Microsoft technology and Accenture's industry expertise.

As the Americas Industry Marketing Lead for Retail & Consumer Goods / Products, you will play a defining role in how Avanade shows up in market. You'll translate deep industry insight, bold innovation, and proven capability into marketing programs that drive relevance, fuel demand, and build lasting reputation across the US and Canada.

This is a senior, hands-on role for an industry-oriented marketer who thrives at the intersection of strategic thinking and modern marketing execution—someone energized by change, comfortable with complexity, and passionate about the applied use of AI to elevate everything marketing does.

What You'll Do

• Industry & Market Leadership
  • Lead the design and execution of integrated marketing strategies for Retail, Consumer Goods, and Products across US and Canada, supporting Avanade's Mid-Market clients.
  • Partner with industry subject matter experts, sales, and market leadership to align marketing programs with growth priorities, pipeline needs, and client agendas.
  • Build and activate marketing plans that strengthen Avanade's industry positioning, support deal origination, and enhance market perception.
• Campaigns, Content & Thought Leadership
  • Develop industry-relevant content, experiences, and campaigns that demonstrate Avanade's depth, differentiation, and impact across the Retail and Consumer Goods landscape.
  • Activate marketing programs supporting priority clients, new prospective accounts, and growth initiatives.
  • Translate complex industry, technology, and transformation narratives into clear, compelling messaging for senior industry buyers.
• AI-Enabled, Insight-Led Marketing
  • Champion AI-powered marketing—actively using and experimenting with AI tools to improve how marketing is planned, produced, and optimized.
  • Apply AI to accelerate content creation, enhance personalization, surface insights, and improve marketing effectiveness at scale.
  • Leverage platforms such as Accenture SynOps, LinkedIn Sales Navigator, and advanced martech to identify opportunities and make smarter, faster decisions.
• Insights, Analytics & Performance
  • Lead audience and buyer research to understand evolving Retail and Consumer Goods priorities, challenges, and purchasing behaviors.
  • Define success metrics and measure marketing performance against agreed KPIs.
  • Use data, analytics, and rapid experimentation to continuously refine campaigns and demonstrate clear business impact.
• Collaboration & Stakeholder Influence
  • Build trusted relationships with senior stakeholders across a complex, matrixed global organization.
  • Act as a connector across industry, marketing, and sales teams—driving alignment, momentum, and shared outcomes.
  • Operate with confidence, clarity, and credibility at the most senior levels.

Qualifications

• Minimum 8 years of marketing experience in professional services or a complex B2B environment.

Preferred Qualifications

• Demonstrated experience in Retail, Consumer Goods, or Products industry marketing strongly preferred.
• Proven success driving demand, pipeline, and revenue impact through integrated marketing programs.
• Strong full-funnel marketing expertise across events, digital, social, email, and targeted outreach.
• Excellent project management skills with the ability to manage multiple priorities and stakeholders.
• Exceptional written, verbal, and presentation skills; able to influence at senior levels.
• Collaborative, curious, and passionate about the future of marketing and AI.
• Microsoft Dynamics or comparable CRM platform experience.
• Marketo or equivalent email marketing/automation platform experience.
• Proficiency in Microsoft PowerPoint and Excel; design skills a bonus.

Compensation

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience.

• California: $94,400 to $224,600
• Cleveland: $87,400 to $179,700
• Colorado: $94,400 to $194,100
• District of Columbia: $100,500 to $206,700
• Illinois: $87,400 to $194,100
• Maine: $80,400 to $165,300
• Maryland: $94,400 to $194,100
• Massachusetts: $94,400 to $206,700
• Minnesota: $94,400 to $194,100
• New York: $87,400 to $224,600
• New Jersey: $100,500 to $224,600
• Virginia: $87,400 to $206,700
• Washington: $100,500 to $206,700

Benefits

• Medical, dental, vision, life, and long-term disability coverage
• 401(k) plan
• Bonus opportunities
• Paid holidays
• Paid time off