Senior Vehicle Design Researcher

Description

The role

As General Motors shapes the future of in-vehicle experiences, we are seeking a Design/User Experience Researcher to lead generative and evaluative research for future-facing features and interfaces. 

You will help inform the next generation of in-vehicle user interfaces by grounding design decisions in real user needs, behaviors, and expectations. You will work across topics such as vehicle onboarding, infotainment UX framework, and cabin comfort, turning research insights into clear recommendations that influence product, design, and strategy.  

What You’ll Do

Identify, prioritize, and lead research initiatives that generate actionable insights to inform product, design, and user experience decisions for future in-vehicle experiences. 

Plan and execute a range of generative and evaluative research studies, including concept testing, and usability testing, interviews, field studies, interviews, diary studies, participatory design, ethnography, and surveys. 

Partner closely with Design, Product Management, Prototyping, Engineering, and other cross-functional stakeholders to define research goals, inform design iteration, and proactively shape the product strategy. 

Evaluate current and future concepts, features, and interfaces across both hardware and software experiences. 

Synthesize findings into clear, compelling stories, frameworks, and recommendations that influence design strategy and design direction. 

Conduct concept testing and provide actionable feedback and recommendations to design teams. 

Your Skills & Abilities (Required Qualifications) 

Bachelor's degree in human-Computer Interaction, Human Factors, Psychology, Anthropology, Design Research, or a related field, or equivalent practical experience. 

5+ years of user experience research experience in automotive, consumer electronics, hardware, software, or related fields. 

Demonstrated expertise in qualitative and mixed-methods research across both generative and evaluative methodologies 

Strong communication, storytelling, and presentation skills, with the ability to influence cross-functional teams and senior stakeholders 

What Will Give You a Competitive Edge (Preferred Qualifications) 

Advanced degree in Human-Computer Interaction, Human Factors, Psychology, Anthropology, Design Research, or related field. 

Experience researching automotive in-cabin experiences, driver information systems, or camera systems. 

Experience scoping and managing prototype development and conducting research on hardware and HMI products. 

Familiarity with future-facing mobility experiences, emerging technologies, and evolving user expectations in transportation. 

Strong curiosity, adaptability, and a collaborative mindset with a passion for future-focused design and emerging use cases. 

Ability to produce great work in short timeframes, multi-task across diverse topics, and comfortable with rapid context switching across different projects

Compensation:  The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.  

The salary range for this role:  is $105,600 to $165,300. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. 

Bonus Potential:  An incentive pay program offers payouts based on company performance, job level, and individual performance. 

Benefits:  GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-VC1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. 

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Show email or call us at Show phone number. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.